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MINI Motorby Billboard
by Tim Yu
on 13 February 2007

minimotorby.jpg

MINI of BMW is using advanced technology to communicate directly with drivers through talking billboards called MINI Motorby. Instead of seeing billboards with the same mind-numbing casino ad, these boards feature a changing array of unique, personal and unexpected messages which are triggered by the MINI owner utilizing Radio Frequency Identification Technology (RFID)—the same kind used in passports and credit cards. The billboards generate customized content to owners carrying active RFID tags in real-time, using information provided by the owners. Messages will be spelled out in lights on billboards in New York, Chicago, San Francisco and Miami locations.

Future locations can be found at MINI.

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