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Sidetracked Magazine: Adventure Travel

Rich photography, heartfelt writing and journeys beyond the beaten path

by Hans Aschim in Travel on 30 October 2014

Adventure, Adventure Travel, England, Exploration, Magazines, Media, Photography, Print, Sidetracked Magazine


Spirited travelers know the value of immersing oneself in the unknown. Getting lost is a real possibility, if not a given. Dubious roadside food will no doubt be consumed alongside the most memorable, high-quality meals. While travel guides and local tips all have their place, some trips require a different kind of exploratory impetus. UK-based Sidetracked Magazine is an ode to the intrepid journeys that place inspiration over itinerary—highlighting some of the most offbeat locales and the enlightening ways to experience them. Whether it's bikepacking across the Hardangervidda in Norway or skiing in Afghanistan, Sidetracked inspires adventure with honest accounts and awe-inspiring imagery.

Sidetracked founder, producer and designer John Summerton has been working in web design for over 12 years, and telling inspiring stories of adventure and exploration has long been part of his to-do list. Summerton started Sidetracked as a website three years ago, and quickly gained a reputation for its sleek layout and original photography. However, with a penchant for print, Summerton decided to make a material version of the popular site.


The first edition was released earlier in 2014 and sold out within a few weeks. "Holding a physical copy in hand, flicking through the smooth, uncoated stock is an experience that cannot be replicated in the digital domain," Summerton tells CH. "The independent print scene is thriving so it’s great to be a part of it." A key component of Sidetracked's success is an unwavering focus on what Summerton says matters most: the content. "The key is to create something timeless, something that oozes quality and deserves to be kept on the bookshelf or the coffee table," Summerton continues.


A brief look at Sidetracked's digital edition and it's easy to see why Summerton saw the potential in print. Far from throwaway content, a less-is-more aesthetic and content direction is apparent with travel featured that is equal parts ingenuity, creativity and intensity with perhaps a sprinkling of madness. Running across the Namib desert and cycling across the northern reaches of Europe isn't everyone's idea of "vacation" but for those looking to learn as much about themselves as they are the world around, discomfort can be just another part of the experience to be relished.


Volume Two (currently available online for £10) explores the emotional side of adventure travel. Balancing accounts from the far reaches of the world with reflective prose, the issue does more than just entice readers with peregrine locales it attempts to explain what draws us into these places. Highlights from the issue include tracking wolverines in Mongolia, surfing in Alaska and solo climbing with out oxygen in the Himalayas—all featuring frame-worthy photography.

Visit Sidetracked Magazine's elegant digital edition to browse past and online exclusive content including features, gear reviews and cooking tips from the field. Be on the look out for Volume Three due to drop in the coming months.

Images by Cool Hunting

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Affordable Frames from Seneca Eyewear

Unisex styles, including sunglasses with Carl Zeiss lens, starting at $100

by Nara Shin in Style on 30 October 2014

Affordable, Eyewear, Frames, Glasses, Sunglasses, Carl Zeiss, Optical


While Warby Parker has been the indisputable leader of the affordable designer eyewear movement, a new wave of like-minded brands (David Kind, for example) have quickly caught on—resulting in even more choices for the discerning customer. Seneca Eyewear, which launched this past summer, is one that's offering quality unisex frames, including sunglasses with Carl Zeiss Vision lens—which can normally retail for $300 to $400. By operating direct to consumer, Seneca Eyewear can offer frames and prescription lenses from $100. "The goal was to deliver a better price-to-quality ratio than traditional designer houses, while not giving up our principles for being a true premium product," the brand tells CH.


Each frame comes in a variety of colors, and those interested in the sunglasses with polarized lenses can select green, yellow, ruby or pink tints, for a feeling of customization. Inspired by the frames James Dean donned in the '50s, Seneca's Plato model would flatter most face shapes, while those wanting a more distinguished look may consider the rounded Theodor. If the traditional frames are a little too minimalist for your taste, the Seneca the Younger capsule collection offers some more adventurous styles, like frames wrapped in lambskin leather.

The brand hinted to CH of what's next to come, revealing that they are currently developing a Japanese titanium featherweight collection for "a new range of products unheard of in the affordable market."

Seneca Eyewear frames are available online starting at $100, which includes prescription lenses.

Images by Cool Hunting

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ØDD.Lights Interactive CCTV Installation

The NYC retail space uses motion sensors and LED strips for a mesmerizing night show after business hours

by David Graver in Design on 30 October 2014

Brick and Mortar, Judson Harmon, LES, Light Art, Light Design, NYC, Retail Spaces, ØDD

Fashion label ØDD recognizes the close-knit connectivity between art and style. This awareness infuses founder and designer Judson Harmon's signature line, as well as the other labels he houses within his Lower East Side storefront. His highly visual pieces, all produced in New York, carry drama and chaos and a unique brand of beauty. Taking it one step further, Harmon has partnered with digital design agency ANTARCTIC and artist and interactive designer Jonathan Chomko to create a striking arrangement of motion-responsive lights triggered by passers-by after business hours.


The installation, dubbed "ØDD.Lights," engages with individuals passing along the Ludlow Street location. A live street view—captured through existing CCTVs—is processed through proprietary, custom software. Both the location of the outside visitor and their intensity of movement translates to the action of the low-profile LED lights within, all through a multi-Arduino hook up. The ØDD team wanted to embed a long-standing interactive public artwork into the store environment that would be available to everyone on the street, and this was the result. The hypnotic, thoughtful piece offers a commentary on the proliferation of surveillance in society today, while managing to be both brand affirming and a nice after hours touch as well.

The ØDD.Lights display is on view at 164 Ludlow Street in NYC, where the installation will run throughout the winter, beginning at 8PM each night.

Video and images courtesy of ØDD

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