The F-Word at STORY
A shop delivered in issues like a magazine, NYC's latest STORY (which launches today at their Chelsea location) is "The F-Word." Opening on International Women's Day, the concept store's current collection was carefully selected in order to spark...
Donald "Drawbertson" Robertson's STORY
For its 26th concept incarnation, NYC experiential retail store, STORY, offers a new sort of editorial installation. Founder Rachel Shechtman partnered with acclaimed artist and Instagram sensation Donald Robertson (perhaps best known as Drawbertson...
Story Presents: Creativity
New York concept retailer Story undergoes a head-to-toe transformation every four to eight weeks to offer a unique, editorialized shopping experiences—and their latest theme “Creativity” launches today for a month-long look at innovative design from...
Story + Cool Hunting: Pitch Night 2014
If you are a designer or maker able to spend an evening in NYC and have a product ready to sell, we at Cool Hunting want to see it. After two successful iterations, Rachel Shechtman of editorial concept shop STORY and the team at Cool Hunting are...
STORY + Shop Small: Home for the Holidays
Advertorial content: One of our favorite NYC retailers STORY is presenting "Home for the Holidays" with the support of Shop Small, the initiative founded by American Express. This holiday shopping experience features products from over 200 small...
Pitch Night 2013
After the success of last year's Pitch + Drink + Make, Cool Hunting is putting on its second edition of Pitch Night in collaboration with NYC's innovative boutique Story. On Tuesday, 22 October, join Story founder Rachel Shechtman and Cool Hunting...
City Guides Spotlight: New York City
Sponsored content: New York City takes its role as the "capital of the world" seriously, with unlimited food, culture and entertainment on offer 24 hours a day. Everyone and anyone has a recommendation for NYC—from restaurants to parks, galleries...
Rotating their selection of merchants once a month, no two shoppers will ever experience this 2000 square foot boutique the same way. A wonderful place for discovering new designers of apparel, gadgets and gifts to take home, the entire shop is just...
Gillette at (HIS)Story
Advertorial content: We recently spent some time at the freshly launched (HIS)Story installation at NYC's STORY concept shop in Chelsea to check out the well-edited selection of men's style and grooming goods. From Malin + Goetz to Diptyque to 3x1...
Art Story
One of the things we've always loved about Story—Rachel Shechtman's ever-changing store in NYC's Chelsea neighborhood—is that every iteration is a story in and of itself. Her latest venture is Art Story, a concept shop created with the...
A Sky Full of Kindness
For his second book, "A Sky Full of Kindness," artist Rob Ryan has put his paper-cutting skills to use in a story about a pair of songbirds eagerly awaiting the hatching of their first chick. The intricate illustrations marry words with images to...
Abstract City
A collection of posts from illustrator and designer Christoph Niemann's visual blog for The New York Times, which turns mundane experiences into flights of fancy.
Pitch + Drink + Make
Next Tuesday, 23 October 2012, Cool Hunting will be joining founder Rachel Shechtman of the rotating NYC pop-up boutique, Story, for "Pitch + Drink + Make," an evening idea-sharing session aimed at designers and craftsmen. Makers of all walks are...
Making Things Story
In yet another stellar iteration of Story, Rachel Shechtman presents "Making Things," a temporary concept store focused on the act of creation. Part retail experience, part educational series, Story partnered with GE to debut "GE Garages," a community...
Tracey Tanner
Brooklyn-based accessories designer Tracey Tanner aims for the highest level of craftsmanship by meticulously handcrafting all of her leather goods in her home studio. A vegetarian, Tanner studied fashion at Pratt's School of Art & Design and...
ST[new york]RY
For her third "issue", Rachel Shechtman has turned her magazine-style boutique—aptly called Story—into an homage to New York. The shop changes concept every four to eight weeks, and the latest inventory is a selection of Big Apple goods...
Cool Hunting Video Presents: Story
Sponsored content: In this video we meet Rachel Shechtman, founder of the new retail concept shop, Story. Sponsored by the Range Rover Evoque, we take a ride with Rachel around Manhattan and hear about how she turned her passion for shopping in...
A Startup Store: Beta
Taking the principles learned from NYC-based start-ups, retail consultant Rachel Shechtman quietly unrolled A Startup Store last night in the shadow of the High Line. "A Startup Store has the point of view of a magazine, but it changes like a gallery...
The Storymatic
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