Pherrow's 'Bakapile' Collection from Japan
Meguro, Tokyo-based casual sportswear brand Pherrow's turned 25 this year, and they've dedicated the SS16 season to all things "Blue." Though known for their American-inspired denim (with back patches displaying "Japan's Magnificent Garment...
Fashion Meets Function with ADAY's Activewear
We've seen the rise of independent brands like Outdoor Voices blurring the line between gym attire and streetwear, and fellow newcomer ADAY sets the bar high for apparel that can perform, but also, not look like gym attire. In fact, a quick scroll...
Four Technical Boardshorts
Sometimes, all you need in a pair of boardshorts is on-point styling and a comfortable fit. However, when you're spending hours (or days) surfing, fishing, swimming or sailing in a pair of shorts, you'll want something that offers a blend of comfort...
We salute these shorts—for those who may want a reprieve from the serious world of neutral-hued boxer briefs, these provide a loud and proud answer. Full-fitting in full-on patterns, Bamboo Boxers are made in Hawaii, and are "made with Aloha," an idea...
Three Versatile Quick-Drying Shorts
The best days of summer are the ones when spontaneity takes over: a brunch in the city might turn into a bike ride to the beach or a pickup game of football. No matter where the day takes you, being well-equipped for whatever comes your way is essential...
Balancing versatility with simplicity, San Francisco-based Olivers Apparel sets out to inject a bit of sophistication in the fit and styling of men's athletic apparel. Their very first offering, the All Over Short combines the athletic capability...
Interview: Jeff Thrasher of Lululemon
Jeff Thrasher is the lead men's designer at Lululemon. In his role, he's first and foremost responsible for creating the future product line and aesthetic of the brand's men's range, but on a detailed scale, he's at the helm of design functionality...
Everest Isles Mayol Swim Trunks
Whether you lost yours last summer and need a replacement pair, or you are simply looking to up your swim style game this year, you may want to take a look at Everest Isles' soon-to-launch Mayol swim trunks, available 26 April. Designed after extensive...
Paul Weil for Seize sur Vingt
Founded on the principles of bespoke tailoring and a superlative attention to detail, NYC's Seize sur Vingt makes men's and women's apparel with a penchant for elegant fabrics and classic colors. To step away from the confines of subdued hues...
If you think "new noir" sounds like the latest buzzword designed to put Lana del Rey on the map, check out "The Kook." The short, made by two NYC directors known as Peking (full disclosure: also frequent Cool Hunting collaborators), won the Audience...
Stuff the Movie
Looking at emerging film work these days, some may argue that the accessibility of tools seems to make would-be filmmakers think they don't actually have to be creative. That's far from the case with "Stuff" a new short by director Frank Sisti Jr...
Premiering last night, HERE is a dreamy short film produced by Waris Ahluwalia for The Luxury Collection Hotels & Resorts. A romantic treasure hunt of sorts, the film stars Agyness Deyn, whose journey takes her halfway around the world following...
Ladies' Running Gear
With marathon season in full swing stateside, those looking to get in on the action either need to take their running regime indoors or layer up to beat the impeding cold air and wetter conditions. We've been road-testing gear for ladies from singlets...
Shortomatic Board Shorts
Made in California, Shortomatic board shorts update the classic surf style with a host of patterns designed by both renowned and emerging artists like these pictured above by Brandi Milne and William Cawley respectively, or for a fully personalized...