COOL HUNTING /
OFF-ROAD

Off-road

DESIGN
Test Drive: All-New 2015 Ford F-150
Until just a few days ago, the only people to have driven the all-new 2015 Ford F-150 were employees and select dealers of the storied American automaker. In fact, few outside of Detroit had even laid eyes on the truck. This fact helped make sense...
DESIGN
The Mint 400, Las Vegas
This weekend, Las Vegas is going to be louder and dustier than ever, as this year's The Mint 400 (aka "The Great American Off-Road Race") rolls into town. The race—which started back in 1967 to promote the former Mint Hotel (now part of Binion's...
TRAVEL
Off Piste: Wilderness Collective
Just over a year ago, Steve Dubbeldam founded Wilderness Collective, an adventure-based service offering men unique experiences to leave their day-to-day lives behind and step into the unknown. Lasting a few short days, the trips—while brief in duration...
TRAVEL
Off Piste: A Ride Across America, Part 1 of 5
Earlier this fall we hit the road to see our great nation from a less common vantage point—the seat of a motorcycle. With a couple of friends in tow, we loaded up three new 2013 bikes with little more than essential camping gear and a few sacks of...
TRAVEL
Off Piste: On the Trans-America Trail with Land Rover
Setting sail from Asheville, NC, Land Rover Expedition America (LREA) held a single goal: to reach the Pacific Ocean by way of dirt, rock and gravel roads. Avoiding pavement wherever possible, the caravan of stock LR4s—save for factory accessory...
DESIGN
CH Zambia: Barker Performance Products
For our first Cool Hunting Edition travel experience we brought 24 friends and readers on safari in Zambia. Over the course of eight days CH Zambia guests experienced the wonders and wildlife of Africa with a few surprises from our brand partners...
TECH
Urban Jungle
Leading up to the New York International Auto Show Land Rover celebrated 25 years in the U.S. by staging an "Urban Jungle" in a parking lot beneath the High Line in Manhattan. Decorated with buried taxis and vintage Rovers, the course features hills...