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Marketing

TRAVEL
Fathom's Shorts for Australia
Advertorial content: In the history of silent film, an artistic medium that dates back to the late 1870s, it's hard to imagine a greater task being asked of such a few moving images: to get a person—who lives in New York City, at least—to travel...
TECH
Tweets for Sweets
South Africa seems keen on treat-based tweeting these days. On the heels of Bos' "Tweet for Tea" social media-driven vending machine at Design Indaba, Cape Town welcomes another guerilla marketing installation integrating the mechanical with the...
CULTURE
Art and Eat
Step into a Wagamama restaurant and you expect friendly service served alongside contemporary Asian dishes. U.K. visitors to the chain will now get a taste of nine emerging English artists too. Working with Moniker Projects, the new program goes...
DESIGN
Open Design Explorations
At the most recent Milan Design Week Heineken launched a global project to design the club of the future. After an international competition and a year-long research process, the nightlife destination will be actually built and unveiled at the 2012...
DESIGN
Ivy Ross
In a corporate world of sales and strategies, marketing maverick Ivy Ross opts instead to chart success with an approach that has pioneered paradigm shifts in advertising. From spearheading covert creative operations for Mattel to stirring up merchandising...
DESIGN
Thirty Conversations on Design 2010
Little & Company's Thirty Conversations on Design begins today with its second-annual web video series. We featured the project's launch last year, which probes creative minds around the world with two questions: "What single example of design inspires...
DESIGN
Inventario: Everything is a Project
Inventario: Everything is a Project, a new publication supported and promoted by lighting design company Foscarini, doesn't just aim to be an alternative to traditional magazine but also puts its own spin on branded content. Conceived and directed...
FOOD-DRINK
Boscolo Hotels Room Service
Typically unappealing lists of overpriced fare, most room service menus take the idea of an indulgent vacation impulse and translate it into soggy, cold meals. The European Boscolo Hotel Group, however, aims to change the game from dull to delectable...
STYLE
Fashion's Night Out 2010
Following last year's successful debut of the party of all fashion parties, Vogue's back again with Fashion's Night Out, the magazine's banner event drawing out masses in NYC and beyond. While stores in cities around the world will open their doors...
STYLE
Tease
Preeminent advertising firm Wieden & Kennedy's "studio" recently released a new line of t-shirts, Moleskine notebooks, onesies and tote bags with an indie bent. The simple illustrations gracing the American Apparel tees span the quirky—Bear...
FOOD-DRINK
BioBags
As an extension of its long-running sustainable farming practices—and a first of its kind for the freezer aisle—Stahlbush Island Farms recently introduced BioBags, biodegradable packaging for its line of frozen fruits and vegetables...
DESIGN
The Official Manufacturing Company
The Portland, OR-based Official Manufacturing Company, made up of three creative types (Mathew Foster, Fritz Mesenbrink and Jeremy Pelley), come up with everything from signage and print materials to interior design for their clients. As the self...
STYLE
Sony Recycle Project Jeans
To communicate their "farm fresh" approach Sony recently recycled cast-off advertising banners into a collection of jeans. Called the "Recycle Project Jeans," the concept used ads which were displayed on the side of their building, in turn hanging...
TECH
Google Chrome Campaign
After trickling across the Internet in various versions for over a year, Google Chrome recently started hawking itself with a series of U.K. television spots that speak to the intelligence and simplicity of the creative web developers behind it...
STYLE
Converse at the Hotel Chelsea
To showcase their Spring / Summer 2010 line-up Converse presented each collection in different rooms of NYC's famously bohemian Hotel Chelsea. Visiting the homes of long-term residents Man-Lai Liang, event planner; Zaldy, clothing designer and...
DESIGN
Interview with Designer Emerson Taymor
A recent UCLA graduate, Emerson Taymor has been making waves in the online ocean with his clever takes on everyday items. Part designer, part magician, the Cali-native effortlessly merges creative design with business acumen. CH caught up with the...
STYLE
Stefan Sagmeister for Levi's
Levi's is no stranger to collaborating with pioneers of modern art; originality like that of Shepard Fairey and Damien Hirst have a lot in common with the brand's creative spirit and rock n' roll attitude. Joining the ranks of this esteemed...
DESIGN
U2: No Line On The Horizon Album Design
No matter how you feel about the epic band U2, their new album, "No Line On The Horizon," takes a stand, showcasing their position on music piracy with clever packaging and enticing purchases of the physical album instead of downloading...
CULTURE
Coraline Box
Set to release 6 February 2009, the highly anticipated Coraline is the first ever stop-motion feature film shot in stereoscopic 3D. A surrealist plot based in an alternate reality, it is a delicate horror tale of exploration that we can't wait...
STYLE
The 48 Hour T-Shirt
Another Black Friday has come and gone in the United States and here's an offering that simultaneously lampoons consumer culture and offers a limited supply of tees. After all, few have done as good a job as Rob Walker whose book points out...
DESIGN
Muji's Message
As longtime Muji fans, we were pleasantly surprised on a recent visit to see they've updated the site with a message expressing their tenets of true design. For a retailer that normally keeps to themselves, allowing their simply classic products...
CULTURE
Flogos
by Maria Argüello We've all heard of high-level advertising but now Flogos has created flying logos. The cloud-like logos are the idea of Francisco Guerra of SnowMasters, a special effects company that specializes in creating snow and foam...
TECH
MINI Clubman: The Other View
Flashmobs might be so five years ago, but MINI's latest campaign to promote the new Clubman, (i.e. "the other mini"), adopts the concept for an online series of videos. Starting tomorrow, 28 September 2007, at 4pm BST, they will release a weekly 15...
STYLE
First Exposure
Earlier this week Cool Hunting was invited to the First Exposure show in London. An intimate exhibition, there was a vast array of design talent hand-picked with great care by the cutting-edge communications agency Exposure. The small independent...
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