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LEVIS

Levis

STYLE
Levi's® Product Icons
Advertorial content: Levi’s® impact is indelible and the identity they've developed represent a universal timelessness. The world-famous brand's three icons—the Western, the Trucker and the 501® jeans—remain fixtures; applicable to any...
STYLE
Levi's Vintage Clothing and Made & Crafted Fall 2013
While we're enjoying the warm weather here in NYC, we've been thinking about fall fashion since seeing the heavily textured FW13 collections for Levi's sub-brands Levi's Made & Crafted and Levi's Vintage Clothing earlier this past spring. And now...
CULTURE
Levi's 501 Interpretations
No matter your preference for denim—be it raw selvedge or dad jeans—it's impossible to ignore the classics. And nobody knows this better than Levi's. To celebrate the 140th anniversary of the 501 jeans—which made their debut in 1873—Levi's will...
CULTURE
David Brandon Geeting + Levi's Made & Crafted
While it may not seem like it, the concept of a brand collection lookbook is relatively new. In fact, the single word still draws a red squiggly line under it in most word processing programs. But now that every brand is on the lookbook bandwagon...
STYLE
Jacob Davis
Born in Riga, Latvia in 1831, Jacob Youphes changed his name to Jacob Davis when he moved to the US in 1854. After series of his businesses failed, Davis, a tailor, reverted to his original skills to make ends meet. A prophetic meeting with a customer...
STYLE
Levi's® Commuter Series
Advertorial Content: Soon-to-be-wed college sweethearts Michael Tyburski and Perrin Drumm also happen to be Cool Hunting contributors. Michael has directed several of our videos including Minnesota Roller Girls, Brimfield Antique Fair and Bristol...
STYLE
Levi's Commuter Series
Advertorial content: Getting around on a bike comes with its own set of benefits and challenges. One of the primary issues most commuter cyclists face comes from having to change clothes after working up a sweat or riding through the elements...
DESIGN
Levi's Wardrobe for Saison
Orondava Mumford, Global Design Director at Levi's, was in charge of creating the uniforms for the staff at San Francisco eatery Saison. We dug through his sketchbook leading up to the unveiling of the restaurant's new sartorial choices and spoke...
STYLE
Levi's Commuter Series
With everyone from big brands like Nike to upstarts like Outlier stepping into clothe the growing legions of bike commuters, Levi's recent sneak peek of their debut line designed for cycling seemed like a no-brainer direction for the label. Drawing...
CULTURE
Levi's Film Workshop
by Mark Buche Los Angeles is to filmmaking what New York is to photography and San Francisco is to screen-printing, so it makes sense that the third installment of the Levi's Workshop—opening this weekend at MoCA's Geffen Contemporary—...
STYLE
Levi's Made & Crafted
Borrowing their logo from a sample piece of denim a salesman could leave with a customer in the early 1900s, Levi's Made & Crafted is "a journey to define what modernity is within Levi's," explains M&C's Samuel de Goede. At its core is history over...
STYLE
Levi's Workwear x Billy Reid
For both the neo-Americana-obsessed and denim-heads alike, menswear designer Billy Reid's collaboration with Levi's is a holy brand pairing, marrying Levi's workwear roots with Reid's modern cuts, fabric choices, and finishes. This behind-the-scenes...
STYLE
Levi's Workwear by Filson
Featuring the kind of stylish classic constructions that have made both brands legendary, the Levi's Workwear by Filson collection fuses durable materials with luxe hardware for an attractive assortment of bags, shirts, jackets and hats. The full...
DESIGN
Levi's Denim Insulation
The Levi's headquarters in San Francisco is currently under renovation and while there are many changes and improvements in the works, an innovation that caught our attention was the use of recycled denim for building insulation. Levi's first endeavor...
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