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DIESEL

Diesel

TRAVEL
Interview: Wilbert Das on the UXUA Hotel
by Abby Morgan and Blake Whitman As far as designers go, Wilbert Das is something of a legend, creating some of the most provocative advertising in the '90s that turned Italian fashion label Diesel into a household name. In order to fully grasp...
CULTURE
Diesel Playlists
Advertorial content: A good scent transports you—like a good playlist—to a better state of mind. Taking Diesel's Loverdose, Only the Brave and Fuel for Life fragrances as inspiration, we gathered together some of our favorite tracks from recent memory...
CULTURE
Diesel Summer Cultural Calendar
Advertorial content: Scents are built with an occasion in mind. From the shores of a Croatian beach music festival to ringside at a Muay Thai match on the Hudson River, your perfume is meant to prepare you for the next adventure. In that spirit, we...
CULTURE
Diesel Tips for Living Well
Advertorial content: The kind of scent you wear says a lot about you, and even more about who you want to be. Are you a trailblazing explorer wafting of anise Fuel for Life, a Loverdose seductress or a leather-scented man of the Only the Brave world...
DESIGN
Diesel "Only the Brave Tattoo" Gallery
Advertorial content: To commemorate the release of their new fragrance, Only The Brave Tattoo, Diesel invites the worldwide community of inked individuals to share their unique body art and the story behind their tattoo. Launching today, the Only...
STYLE
Diesel Fuel For Life Denim Collection Shoot
Advertorial content: We recently visited a New York City set where we met the models, creative team and crew behind the campaign for the launch of Diesel's newest fragrance line, Fuel For Life Denim Collection. Conceived by the acclaimed director...
CULTURE
Link About It: This Week's Picks
1. Peter Varga Concept Bicycles Beginning with a Master's Degree project in 2007, Slovakian designer Peter Varga has continued each year to produce unconventionally intelligent bikes. Highlighted on Selectism, Varga's bikes have won several awards...
CULTURE
Faces of Stupid Contest
The id rebels against the ego in Diesel's "Be Stupid" campaign: freewheeling models enter danger zones, taunt animals and ignore the laws of gravity. But as explained in an accompanying video, the campaign's ethos reminds us that that risk-taking...
CULTURE
The Official Be Stupid Philosophy
You may have noticed the Diesel ads recently running on CH (not to mention plastered all over NYC), and while we've heard no shortage of criticism from the haters out there, we think the "Be Stupid" campaign actually pretty brilliantly nails a particular...
DESIGN
Designed by Diesel
by Tacita Vero Already having put their name to olive oil and a Fiat, as well as backing Miami's Pelican Hotel, Italian fashion magnate Diesel launched their sexy, rock 'n' roll-tinged Designed by Diesel collection at the 2009 Salone del Mobile...
STYLE
Diesel Black Gold A/W 2010
With acclaimed Greek fashion designer Sophia Kokosalaki at the helm, the Diesel Black Gold Autumn/Winter 2010 collection maintains its defining rock 'n' roll attitude but updates it with the newly-appointed designer's characteristically intricate...
CULTURE
Cool Hunting Video Presents: Diesel:U:Music Tour 2009
by Gregory Mitnick Invited by Diesel to check out the Miami stop of their annual Diesel:U:Music Tour last month, we shot a video taking it back to rock and roll basics with headliners Kid Cudi and Santigold. Talking to them about how the genre influences...
STYLE
Diesel Flash for Fun Denim
Looking back to the club scene of the late '80s and early '90s, Diesel's new Flash for Fun collection uses a bright mix of specially coated denim designed to dazzle under black lights. The party pants look completely normal during daylight...
FOOD-DRINK
Diesel Farm Wine and Olive Oil
Branching out from denim and distressed fashion and looking to a different part of their Italian heritage, Diesel recently started to produce their own wine and olive oil under the Diesel Farm label. Diesel's premium offerings include a '99...
CULTURE
Edgartista: The New Millennium
Meticulous and relentless, Edgartista's four year project, "The New Millennium," began with a sketch on his daily train commute from Brooklyn to Manhattan. Inspired by the urban landscape, the upshot is a large-scale futuristic drawing...
STYLE
Renzo Rosso: Diesel Planet Store Fifth Avenue
Fresh off a smoke, Renzo Rosso sat down with us to answer a few questions about Diesel's newest and largest Planet store on swanky Fifth Avenue in NYC. Looking more Mick Jagger than his revered neighbor Armani, it's clear this store is more...
DESIGN
Cut&Paste Contest: The 55DSL Logo Remix
In celebration of their 15th anniversary, Diesel spin-off brand 55DSL is inviting designers to visually remix its logo. Collaborating with digital design tournament gurus, Cut&Paste, they're keeping to their tradition of innovation by inviting...
STYLE
Holographic Diesel Show
Last week, at the Pitti Immagine Fashion Fair in Florence, Diesel wowed the style crowds with an impressive multimedia show. Using CGI technology, projected motion graphics of models and creatures from the deep created the illusion that they were...
STYLE
Diesel Puzzle Sneakers
Dark, sleek, durable and adaptable. Sounds like the bat mobile and looks rather like it—well, that is if the bat mobile was a shoe. The Puzzle Sneaker is the star feature from the upcoming Diesel Autumn/Winter men’s collection...
STYLE
Daniel Ivarsson For Diesel
The winner of last year’s International Talent Support Diesel Award was a young fashion designer from Sweden by the name of Daniel Ivarsson. A graduate of London’s Royal College Of Art, he was chosen as the winner...
CULTURE
The Dream of the Fisherman's Wife
after the jump.