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Advertising

DESIGN
The Bosco Evolves
When we last checked in with The Bosco in 2012, the freshly formed start-up was touting its high-end instant GIF booth and video confessional. With GIF photobooths now all the rage at parties, The Bosco has evolved into a company that "bridges the...
DESIGN
Making of The Nescafé Alarm Cap
In the face of the booming craft coffee culture, instant coffee stalwarts Nescafé decided a brand refresh was in order. Opting for an innovative packaging activation to reintroduce the oft-ignored product to the greater creative community at large...
TECH
Ultimate Reality
If you live in New York City, you might have seen big ads for the History Channel's "Vikings" program on bus shelters and phone kiosks; if you've noticed fans waving their cellphones in front of them, it means you've also spotted bpg's "Ultimate...
STYLE
GQ for Gap 2013: Going Social
The ubiquity of social media has been a blessing for some, and for others an unwelcome sea change. Love it or hate it, social media and the way people use it is constantly changing, but here to stay. With the advent of social media stars—so-called...
TECH
Enter The 3rd Annual Lovie Awards
After last year's successful partnership, Cool Hunting is happy to return as media partners once again with Europe's Lovie Awards. A sister to the US' Webby Awards, The Lovies are the only pan-European award recognizing organizations for outstanding...
CULTURE
Mike Mellia's American Dream
"I am interested in exploring a fine art approach to advertising, and an advertising approach to fine art," says photographer Mike Mellia. His latest show, "The American Dream," explores the poles of perfection and perversity in society at large...
DESIGN
125 Icons
Over the past 125 years New York's Pratt Institute has continually graduated and employed some of the world's most influential free thinkers in art and design, including Robert Mapplethorpe, Ellsworth Kelly, George Lois, Paul Rand and Richard Meier...
TECH
Cadillac ATS vs. the World
Debuting during the 2012 Olympics, the "Cadillac ATS vs. the World" campaign was one of the standout ad spots of the international broadcast. The ATS is Cadillac's entry-level luxury sedan, meant to compete in a market dominated by European manufacturers...
TECH
The Lovie Awards 2012
Now in their second year, Europe's Lovie Awards are quickly gaining momentum with a jam-packed program based around meaningful recognition of achievement in the interactive fields. In an awards-heavy industry, The Lovies—sister to the US' Webby...
CULTURE
Echoes Of Voices In High Towers
If designer James Victore is right and advertisers do think you're stupid, artist Robert Montgomery shows where they're missing out. His poetic text-based works—which he typically plasters across existing billboards—are hardly dumbed...
TECH
Tweets for Sweets
South Africa seems keen on treat-based tweeting these days. On the heels of Bos' "Tweet for Tea" social media-driven vending machine at Design Indaba, Cape Town welcomes another guerilla marketing installation integrating the mechanical with the...
CULTURE
Christian Witkin
by Katharina Galla The portrait photographer Christian Witkin is best known for his advertising and editorial work for major publications like New York Times Magazine, Harpers Bazaar, Vogue and many more. Entering what he calls "the second half...
CULTURE
Zevs at the W Paris: Opéra
To celebrate the opening of their newest property, the W Paris Opéra, W Hotels brought in the best of young European artistic talent to interpret the spirit of their city. French artist ShoboShobo created a series of characters exercising with...
DESIGN
Al Dente
If "al dente" is synonymous with perfectly cooked Italian pasta, then Patrizio Miceli has chosen the right name for the communications agency he launched in 2004. Al dente has built some of the most creatively compelling advertising campaigns of...
DESIGN
Advertising for People Who Don't Like Advertising
In their new book "Advertising for People Who Don't Like Advertising", the Amsterdam-based communications agency KesselsKramer details the creative side of an industry often considered devilish, making a valid claim that like sex, advertising is...
DESIGN
CH ExtraOrd
Sponsored content: We are well underway on a redesign of Cool Hunting that will bring you an extraordinary new interface to even further elevate the quality of the original content we create. Among the various components of this project is a custom...
CULTURE
Guerilla Advertising 2
Today's successful advertising campaign has evolved well beyond the simple television product spot or the full page fashion spread—formulas we're sometimes so familiar with they almost disappear. Pointed out in Guerrilla Advertising, Gavin...
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