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Advertising

DESIGN
The Bosco Evolves
When we last checked in with The Bosco in 2012, the freshly formed start-up was touting its high-end instant GIF booth and video confessional. With GIF photobooths now all the rage at parties, The Bosco has evolved into a company that "bridges the...
DESIGN
Making of The Nescafé Alarm Cap
In the face of the booming craft coffee culture, instant coffee stalwarts Nescafé decided a brand refresh was in order. Opting for an innovative packaging activation to reintroduce the oft-ignored product to the greater creative community at large...
TECH
Ultimate Reality
If you live in New York City, you might have seen big ads for the History Channel's "Vikings" program on bus shelters and phone kiosks; if you've noticed fans waving their cellphones in front of them, it means you've also spotted bpg's "Ultimate...
DESIGN
The 3rd Annual Lovie Awards Finalists
After a second year of successful media partnership, Cool Hunting is excited to share the finalists for 2013's Lovie Awards. As the European sister to the US-based Webby Awards, the Lovies honor the brightest and most daring minds in the digital...
STYLE
GQ for Gap 2013: Going Social
The ubiquity of social media has been a blessing for some, and for others an unwelcome sea change. Love it or hate it, social media and the way people use it is constantly changing, but here to stay. With the advent of social media stars—so-called...
TECH
Enter The 3rd Annual Lovie Awards
After last year's successful partnership, Cool Hunting is happy to return as media partners once again with Europe's Lovie Awards. A sister to the US' Webby Awards, The Lovies are the only pan-European award recognizing organizations for outstanding...
CULTURE
Mike Mellia's American Dream
"I am interested in exploring a fine art approach to advertising, and an advertising approach to fine art," says photographer Mike Mellia. His latest show, "The American Dream," explores the poles of perfection and perversity in society at large...
DESIGN
125 Icons
Over the past 125 years New York's Pratt Institute has continually graduated and employed some of the world's most influential free thinkers in art and design, including Robert Mapplethorpe, Ellsworth Kelly, George Lois, Paul Rand and Richard Meier...
TECH
Cadillac ATS vs. the World
Debuting during the 2012 Olympics, the "Cadillac ATS vs. the World" campaign was one of the standout ad spots of the international broadcast. The ATS is Cadillac's entry-level luxury sedan, meant to compete in a market dominated by European manufacturers...
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