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Parachute Bedding

The young direct-to-consumer brand offers Italian made sheets to duvet inserts, and now linens

by Nara Shin
on 08 July 2015

Luxury sheet sets can retail for hundreds, even thousands, of dollars—and even if people do spend one-third of their lives in bed, it's hard to justify that kind of purchase. Young online bedding brand Parachute, which launched last year, offers Italian made sheets at a more digestible price for those who want to permanently retire their scratchy discount finds. Parachute dreams up their designs in Venice Beach, CA, which are then made in Tuscany—in a process free of toxins or synthetic finishes—with long-staple Egyptian cotton. They then deliver directly to customers, cutting out traditional retail mark-ups. There's less emphasis on numbers (thread count isn't the most accurate indicator of quality) and more on satisfaction.

Sheet sets from Parachute start at $89 (twin size). Starting this month, the brand also offers linen sheets, pillowcases and duvet covers, woven from flax made in Portugal. Available in either white or a soft grey, the airy pieces channel simplicity and summer. Additionally, Parachute sells high-quality duvet inserts—rather uncommon in the bedding world. Down and down-alternative pillows will also be coming at the end of the summer.

Parachute's linen pieces start at $50 for a euro sham to $249 for a king-size duvet cover; percale and sateen sheet sets start at $89. Peruse their entire collection at Parachute's web shop.

Images courtesy of Parachute

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