The young direct-to-consumer brand offers Italian made sheets to duvet inserts, and now linens
Luxury sheet sets can retail for hundreds, even thousands, of dollars—and even if people do spend one-third of their lives in bed, it's hard to justify that kind of purchase. Young online bedding brand Parachute, which launched last year, offers Italian made sheets at a more digestible price for those who want to permanently retire their scratchy discount finds. Parachute dreams up their designs in Venice Beach, CA, which are then made in Tuscany—in a process free of toxins or synthetic finishes—with long-staple Egyptian cotton. They then deliver directly to customers, cutting out traditional retail mark-ups. There's less emphasis on numbers (thread count isn't the most accurate indicator of quality) and more on satisfaction.
Sheet sets from Parachute start at $89 (twin size). Starting this month, the brand also offers linen sheets, pillowcases and duvet covers, woven from flax made in Portugal. Available in either white or a soft grey, the airy pieces channel simplicity and summer. Additionally, Parachute sells high-quality duvet inserts—rather uncommon in the bedding world. Down and down-alternative pillows will also be coming at the end of the summer.
Parachute's linen pieces start at $50 for a euro sham to $249 for a king-size duvet cover; percale and sateen sheet sets start at $89. Peruse their entire collection at Parachute's web shop.
Images courtesy of Parachute