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Further Forward Fashion

Josh Rubin
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By Justin Bovington The London and Chicago-based design firm Rivers Run Red is busy developing a range of clothing with one of the UK’s top Fashion Designers – Mrs Jones. Not unusual you might say? Well, these clothes are purely virtual; they grace the bodies of personal digital representations (avatars) in computer games and virtual worlds. It would seem that your real/virtual life’s Brand choice is blurring. Virtual worlds are fast becoming a 3D visual manifestation of the web; wasn’t this what we thought the Internet was going to be 10 years ago? Rivers Run Red has a great showcase virtual world web site called SpaceThinkDream.

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Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.

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