Using the symbols :// instead of the "ill" in Mozilla, Johnson Banks' new logo for the company is causing a bit of a stir. While the symbols come from a full URL (aka http://) some are seeing the pre-emoji slant-face emoticon, which traditionally was a meant to express being skeptical, annoyed or undecided. Regardless, Johnson Banks' design (called Protocol 2.0) has made an impact, and was chosen from four finalist concepts which were released back in September. Studio founder Michael Johnson says, "It’s been fascinating process, involving thousands of views and opinions worldwide—the world’s first genuinely open-source rebrand." Read more about their approach and process at It's Nice That.