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How Denmark’s “Expired” Supermarket is Reducing Food Waste

A new supermarket in Denmark called WeFood is taking a surprising approach to reducing food waste: it only stocks groceries that are past their “sell by” date. The market sources its products from other supermarket chains that throw out perfectly edible goods. WeFood then sells it to customers at steeply discounted prices, with profits going to DanChurchAid, an organization alleviating global poverty. Read more about the forward-thinking business at Design Indaba.

COOL HUNTING always gets permission to use the images we publish; however, as an independent publication, we cannot afford to continue fighting unfair claims of copyright infringement, so the images have been removed from this post.

Via designindaba.com link opens in a new window

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