The Beer Box That Repels Mosquitos
SP Lager’s innovative packaging solution to party pests
South of the equator, summer is in full swing and Papua New Guinea’s SP Lager, a subsidiary of Heineken, decided to take action against something that often goes hand-in-hand with enjoying a nice cold beer outside—buzzing (and malaria-spreading) uninvited party guests. The summer special Mozzie Box not only contains a dozen bottles of beer, but also features packaging that’s treated with eucalyptus, a natural insect-repellent. Simply throw the empty box in the fire and enjoy mosquito-free beers outside.
The idea came from the Brisbane branch of Australian and New Zealand-based agency GPY&R and netted a swarm of advertising awards including a Cannes Silver Lion.
Image and video courtesy of GPY&R
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