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DESIGN
Yellow Circuit
Veuve Cliquot paints Milan yellow with an origami bucket, a mobile shop and more
by Paolo Ferrarini
on 20 April 2011
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During Milan's recent Design Week, it was hard not to miss Veuve Clicquot's presence in the city. Dubbing their project the Yellow Circuit, the revered champagne producers splashed their signature color in showrooms, exhibits and even on a trolley. Strategic partnerships included 20 hotels, lounges and bars around Milan, as well as design spaces like Comprex, Edra, Kartell, MDF Italia and Moroso.

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Ubiquitous at all the venues was Clicq'd Up, a foldable champagne bucket designed by young Belgian designer Mathias van de Walle that was also the subject of most of the media buzz. Debuting as part of the design festivities, van de Walle based his innovative object on the idea of creating an origami structure full of ice—a combination of form, function and fun. The reusable bucket packs flat, making it easily transported, set up and stored.

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A constant mobile presence as it made its rounds through the city, Clicquot On The Move turned a classic Milanese trolley into a roaming boutique, designed in partnership with ATM, the city's public transport company. With stops in the center area between Piazza Castello and Piazza Fontana, passengers had the chance to enjoy sights alongside a Veuve Clicquot personal shopper.

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