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CULTURE
PR Week: Interview: Josh Rubin
CULTURE
PR Week: Interview: Josh Rubin
by Josh Rubin
on 15 September 2005

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Josh Rubin publishes the website Cool Hunting and provides consulting services that include design strategy, trend research and mobile marketing. He spoke to PRWeek.com about consumer-driven media, PR's role in it, and where large companies make mistakes in online initiatives.

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