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CULTURE
Matt Siber: Floating Logos
by Josh Rubin
on 15 April 2005

Mattsiber Floating-Mcd


Matt Siber's Floating Logos project accentuates the already looming presence of roadside megabrands. By simply removing the poles, he introduces a bit of surreal humor and religious allusion. Most of the photographs in the series elevate either fast food or oil brands-- a definite Americana statement.
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