COOL HUNTING /
JOSH RUBIN

Josh Rubin

NIKON
PHOTOGRAPHY
LOVE LETTERS
NEW YORK
OPEN LETTERS
PHOTO CAMPAIGNS
DIGITAL CAMPAIGNS
SOCIAL MEDIA
NYC
Nikon Love Letters to New York
When the core of a social media campaign is an authentic request to share love—of all types—even when it's neatly wrapped up in a brand message, it's hard to deny the importance. This is precisely what's drawn us to the new Nikon "Love Letters from...
SPEAKERS
AUDIO
MUSIC
MASTER DYNAMIC
TECH
WIRELESS SPEAKERS
SIR DAVID ADJAYE
HOME AUDIO
Master & Dynamic MA770 Concrete Speaker
NYC-based Master & Dynamic has already garnered plenty of well-deserved attention for their premium-quality headphones and earphones, and today the young audio company is launching their first-ever speaker. Designed in collaboration with celebrated...
EDIBLES
WEED
MARIJUANA
SIGUR ROS
LORD JONES
CANNABIS CULTURE
FOOD
CANNABIS
MEDICAL MARIJUANA
WEED WEEK
Sigur Rós + Lord Jones Edible Cannabis Gumdrops
Many of us have turned to the Icelandic band Sigur Rós for soothing, soaring sensations in their over two decades worth of music. Similarly, many also reach to cannabis products for that same all-encompassing calmness. Thanks to California's Lord...
TV
TELEVISION
ENTERTAINMENT
CABLE
TECH
BMW
DESIGNWORKS
USER EXPERIENCE
LAYER3
SET-TOP BOX
LAYER3 TV
Layer3 TV Launches Cablebox Designed by BMW Designworks
Layer3 TV is a new US cable company with service available in Chicago, Washington D.C. and Longmont, CO with Los Angeles coming online soon. Shown here is an exclusive look at their new set-top box designed by BMW Group subsidiary Designworks...
HOVERBOARDS
ONEWHEEL
SELF-BALANCING
MOBILITY
ACTION SPORTS
HASSELBLAD
PHOTOGRAPHY
CAMERAS
MEDIUM FORMAT
Onewheel+ and the Hasselblad X1D, an Unlikely Pairing
Off-roading with a “hoverboard?” Outdoor action photography in lowlight with a Hasselblad? None of this makes sense, but we tried it anyway. When the original OneWheel launched in 2015, we took it for a spin on the Las Vegas strip and fell in love...
HARD DRIVES
CLOUD STORAGE
RAID
NAS
PHOTOGRAPHY
VIDEO
PRODUCTION
The Drobo 5N2 Enables Secure, Fast and Private Data Storage
Among photographers and media-makers alike, Drobo is known for creating fast, reliable storage solutions. Their devices hold multiple hard-drives that are backed up to each other and hot-swappable. A redundant array of independent disks (RAID...
IOS
APPS
SOCIAL NETWORKS
MESSAGING
COMMUNICATIONS
SOCIAL MEDIA
BUDNITZ
ELLO
Wuu Reminds Us That Sharing Love is Better Than Getting Likes
Though just released in the App Store, Wuu has been in a high-demand, closed beta for months. Invited users could invite their friends and that pass along quickly pushed the app to the 2,000 person limit imposed on pre-release iOS apps. This is great...
CARS
FOOD
CHEFS
INTERVIEWS
MODENA
ITALY
MASERATI
LEVANTE
GENEVA MOTOR SHOW
Interview: Massimo Bottura
Chef Massimo Bottura, owner of three-Michelin star Osteria Francescana, in Modena, Italy is a master and an artist who speaks like a poet. Given their shared hometown, Maserati partnered with Bottura to look at cars through the lens of food and brought...
THOSE DESIGN STUDIO
THOSE
JOTO
DRAWING TOOLS
WHITE BOARDS
NOTE BOARDS
LONDON
KICKSTARTER
Joto Robotic Drawing Board
London design studio Those continues to probe the impact of screens on human behavior. With Joto, debuting on Kickstarter today, they have reimagined the whiteboard. Here, a wipe-clean display meets a mechanical arm holding a pen and eraser attachment...
GENEVA MOTOR SHOW
RETROFUTURE
MCLAREN
RUF
CARS
DAVID BROWN
TECHRULES
ARTEGA
SUPERLEGGERA
The Automotive Retrofuture
The Geneva Motor Show stands out from the other car shows in the circuit for its high concentration of super cars, specialty coach builders and generally esoteric automotive presentations. It’s for this reason that we love the show and also consider...
AIRBUS
ITALDESIGN
AUTOMOBILES
CONCEPT CARS
CARS
GENEVA MOTOR SHOW
MULTI-MODAL TRANSPORTATION
SELF-PILOTED VEHICLES
MOBILITY
URBAN PLANNING
MEGACITIES
Airbus + Italdesign Debuts Pop.Up Ground and Air Concept Vehicle System
Aviation specialist Airbus and Italian automotive design, styling and prototyping firm Italdesign's new Pop.up concept isn't just a land-to-air vehicle—it's an entire transportation system reimagined. At the core is a dynamic capsule that can be affixed...
CARS
SUVS
LAND ROVER
RANGE ROVER
GERRY MCGOVERN
CAR DESIGN
REDUCTIONISM
LONDON
LONDON DESIGN MUSEUM
AUTO
The New Range Rover Velar is Already in a Design Museum
Today Land Rover unveiled their all new vehicle, the Range Rover Velar, at the London Design Museum. While that sounds straightforward enough, it’s especially noteworthy that we’re talking about the global unveil of a new mid-sized luxury SUV—at a...
ASICS
SNEAKERS
STREETWEAR
ACTIVEWEAR
JAPANESE
LIMITED EDITION
JYUNI White Collection
Japanese brand Images on model courtesy of ASICS, slideshow by Cool Hunting
SHOES
ADIDAS
ADIDAS ORIGINALS
SNEAKERS
SUPERSTAR BOOST
adidas Originals Superstar Boost
While the overall look hasn't changed dramatically, the new adidas Originals Superstar Boost (releasing tomorrow) have been given a super-comfy and clever update. Hidden underneath the classic sneaker is a BOOST midsole; offering extra comfort and...
MOMENT
PHONE CAMERAS
PHONE CASES
IPHONE
PHONE BATTERIES
KICKSTARTER
IPHONE 7
CAMERA LENS
PHONE CAMERA LENSES
New Moment Camera Cases + Lens For iPhone 7
As Apple continues to make substantial improvements to the iPhone's camera, accessories-makers are advancing along with them. Moment, an iPhone camera lens and case company, hits Kickstarter today with three new products for the iPhone 7. The Moment...
INTERVIEWS
CANNABIS
CANNABIS CULTURE
BIOCHEMISTRY
STARTUPS
HMBLDT
MEDICAL MARIJUANA
INDUSTRIAL DESIGN
PACKAGE DESIGN
Interview: Samantha Miller, Chief Science Officer at hmbldt
Launched last year, Anomaly, is crisp, tasteful and accessible. It includes specific information not only about the THC and CBD profiles but also the accessory cannabinoids that make up the formulation. Currently there are four I get the sense...
BAMFORD WATCH DEPARTMENT
FILMS
SHORT FILMS
THE SUPERMAN
NATIONAL GEOGRAPHIC
WATCHES
WATCH DESIGN
WE ARE HALCYON
BAMFORD HERITAGE MILSUB
SUBMARINER
CANARY ISLANDS
Bamford Watch Department + We Are Halcyon's "The Superman"
"Your heartbeat slows down as soon as your face touches the water," explains celebrated freedriver (and marine biologist) Francisco Del Rosario in "The Superman." Created by We are Halcyon filmmakers Jack Pirie and Alex Hylands-White, the two-and...
MERCEDES-BENZ
MERCEDES AMG
SUPER BOWL
ADVERTISEMENTS
COEN BROTHERS
PETER FONDA
COMMERCIALS
"Easy Driver" Commercial Features the Mercedes AMG GT C Roadster
For a German automaker to lean into the 1969 American classic film "Easy Rider" as a storyline promoting their new high-end roadster is risky, but Mercedes-Benz has done it justice with a balance of respect and humor thanks to a brilliant collaboration...
JACKETS
OUTERWEAR
CLOTHING
APPAREL
COATS
WATERPROOF
MENSWEAR
PARKAS
MISSION WORKSHOP
EIGER JACKET
HALLEY STEVENSONS
Mission Workshop's The Eiger WX Jacket
Ultra-functional, Mission Workshop's the Eiger WX jacket has been made in collaboration with Halley Stevensons—a company manufacturing fabrics since 1864 when they made outerwear for North Sea fisherman dealing with harsh conditions off the coast...
CARS
CAR DESIGN
TOYOTA
LEXUS
INTERVIEWS
AUTOMOTIVE DESIGN
HYBRID CARS
AUTONOMOUS CARS
ELECTRIC CARS
Interview: Kevin Hunter, President of Toyota's Calty Design Research
For the last decade Kevin Hunter has been the president of Calty—Toyota’s design research center in Newport Beach—but he’s worked there for nearly 35 years. When Calty opened its doors in 1973, it was the first Southern California-based design center...
BEDS
MATTRESSES
SLEEP
MATTRESS
CES
CES2017
SLEEP TRACKING
QUANTIFIABLE SELF
METRICS
BEDDING
HEALTHY SLEEP
Sleep Number 360 Smart Bed
For anyone who's spent substantial time adjusting a bed to their ideal position, Sleep Number's recently debuted mattress, the 360 Smart Bed, does the adjusting for you. But that's not all; this mattress tracks users' sleep and reports to Sleep...
AIRBUS
AIRBUS GROUP
FLYING CARS
SELF DRIVING CARS
AUTO DESIGN
URBAN AIR MOBILITY
PROJECT VAHANA
DLD
Airbus Group's Self-Piloted Flying Car
A proposed benefit of the self-driving cars in development through numerous auto and tech companies is traffic reduction. Airbus Group CEO Tom Enders, however, wants to do one better—lift people off the streets and out of any potential complication...
APPLE
IPHONE 7
AIRPODS
LIL BUCK
ADVERTISING
VIDEOS
MEXICO CITY
MARIAN HILL
EARPHONES
MUSIC
BLUETOOTH
Lil Buck + AirPods: Stroll
Anyone who has seen Lil Buck dance questions the artist's relationship to gravity. There's a surreal fluidity to his movement—both graceful and frenetic. To highlight the magical functionality of their recently released AirPods, Apple tapped Lil...
CARS
CAR SHARING
AUTO
CADILLAC
LUXURY
MOBILITY
SUBSCRIPTION SERVICES
Cadillac Introduces BOOK, a luxury car subscription service
By Josh Rubin and Evan Orensten For three months this past Fall we had the opportunity to participate in a pilot program exploring a new business concept and consumer experience for luxury car sharing. Today, BOOK by Cadillac goes live in the NYC...
LICORICE
ALL NATURAL
FRUIT
SWEETS
CANDY
BROOKLYN
FOOD
Anya's Real Fruit Licorice
On one of our last excursions of 2016 to Brooklyn's food market Smorgasburg we fell in love with a classic candy reimagined. Anya's Licorice embodies many of the attributes we've all come to seek in foods: all-natural and made by hand in small...
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