COOL HUNTING /
JOSH RUBIN

Josh Rubin

BENTLEY
LUXURY
TEST DRIVES
CARS
SUVS
BENTLEY BENTAYGA
AUTO
DUNES
SLIDESHOWS
Test Drive: The Bentley Bentayga
Premium SUVs are a funny concept—the words "sport" and "utility" are in general tension with the notion of "luxury." The reality is, most customers will never push their SUVs (or sports cars for that matter) as far as they’re capable. But somewhere...
LEO VILLAREAL
SAN FRANCISCO
BAY BRIDGE
LARGE SCALE ART
ART EXHIBITIONS
OUTDOOR ART
OUTDOOR EXHIBITIONS
LEDS
LIGHT ART
PHILIPS
LIGHT SCULPTURES
Artist Leo Villareal Lights Up San Francisco's Bay Bridge Permanently
We have been following light artist Leo Villareal's The Bay Lights exhibition since its announcement back in 2011. Villareal succeeded—magnificently—in setting San Francisco's iconic Bay Bridge aglow in March 2013. The visceral, undulating art...
JAPAN
HOTELS
SPAS
TRAVEL
MODERNISM
RYOKAN
ONSEN
SHUZENJI
Asaba Ryokan
A 90-minute train ride to the south west of Tokyo on the Izu peninsula, in a small village called Shuzenji, is Asaba, a 500-year-old ryokan that, since our recent visit, has become the sole destination of our continued daydreams. Known for Wasabi...
REMOTES
DEVICES
GADGETS
TECHNOLOGY
HOME AUTOMATION
CONNECTED HOME
SMART HOME
SONOS
PHILIPS
NEST
Sevenhugs' Smart Remote
Looking to simplify the endless number of apps and interfaces used to control smart-home products, French start-up Sevenhugs has introduced the first “contextually aware” universal Smart Remote. In other words, it’s the first remote to understand...
AUDI
CONCEPT CARS
INTERIOR DESIGN
CAR INTERIORS
CES2016
ELECTRIC CARS
Inside the Audi E-tron Quattro Concept
We had our first introduction to the Audi E-tron Quattro concept car in September 2015, during Frankfurt's IAA Auto Show. At that time, however, the doors remained closed, leaving the interior design a bit of a mystery. At CES 2016, however, we...
NIKON
CAMERAS
VIRTUAL REALITY
ACTION PHOTOGRAPHY
VIDEO
360
CES2016
Nikon KeyMission 360
Nikon, today at CES, unveiled their expected flagship update, the D5 (more on that soon), plus the unexpected entry point to the action and VR space, the KeyMission 360. It's bit larger than a GoPro, but the device has two lenses, not one. Facing...
CARS
SUPERCARS
CONCEPT CARS
CES2016
FARADAY FUTURE
ELECTRIC CARS
MOBILITY
Faraday Future’s Design DNA, the FFZERO1
Already working nights and weekends on their first production vehicle, Faraday Future’s product creation chiefs—Richard Kim, Design and Nick Sampson, Engineering—took on another project; the FFZERO1, a concept race car. At other automotive companies...
TOKYO
JAPAN
AMAN HOTELS
HOTELS
LUXURY HOTELS
SPACIOUS HOTELS
ACCOMMODATIONS
Aman Hotel Tokyo, Luxury in the Sky
Tokyo exists in the upper echelon of electrified cities—with a high energy that's grounded by integrity and attention to detail. Small-scale living was pretty much invented in Tokyo with both homes and hotels optimized for efficient use of space, so...
TEST DRIVES
MERCEDES
AMG
STATION WAGON
CH VIDEO
E63
MERCEDES AMG
FAST WAGONS
MERCEDES-BENZ
Long Term Test Drive: Mercedes AMG E63 Wagon
In the Fall of 2013, we spent a day driving the fastest station wagon on American soil and were thoroughly impressed. Both at the Willow Springs race track and on the surrounding streets, the freshly redesigned Mercedes AMG E63 S 4MATIC Wagon delivered...
APPLE
IPAD
IPAD PRO
APPLE PENCIL
TABLETS
STYLUS
IOS APPS
IPAD CASES
Impressions of the iPad Pro
We’ve been using the iPad Pro for a couple weeks now and are thoroughly impressed. The screen is phenomenal, speakers are booming and every app runs super-fast. While our intention was to focus on how the larger screen tablet fits in to a professional...
CARS
CONVERTIBLES
RANGE ROVER
RANGE ROVER EVOQUE
SUVS
Regarding the Design of Range Rover's Evoque Convertible
As longtime fans of the Range Rover Evoque, we were skeptical whether the design integrity of the vehicle could hold up if the distinctive sloping roofline was removed. To evaluate, we did two things: we had a look for ourselves and then discussed...
AUSTERE
BIOMEGA
CITY BIKES
BICYCLES
BIKE DESIGN
CARBON BIKES
ELECTRIC BIKES
BJARKE INGELS
Austere Launches KiBiSi + Biomega OKO Lightweight E-Bike
Finding the balance between functionality, weight and aesthetics is no easy task—especially when it comes to electric bikes. With Biomega's latest, the Biomega OKO designed in collaboration with Bkarje Ingels' industrial design firm KiBiSi, all...
PANTS
SWEAT PANTS
TENCEL
PROPRIETARY FABRICS
PERFORMANCE CLOTHING
Dish and Du/er's No Sweat Pant
DU/ER, a brand known for their performance denim, is unleashing a new proprietary fabric to the world and, with it, they're aiming to tackle the sweatpants market. Launching today on Kickstarter, the NO SWEAT PANT (in three styles for men and two...
WINTER COATS
HELLY HANSEN
NORDIC
NORWAY
OUTERWEAR
PERFORMANCE APPAREL
Helly Hansen's Ask Winter Coat Collection
As far as high-performance heritage brands go, very few carry the history of Helly Hansen, who've been snatching up consumers and awards for their technological advancements since 1877. For their latest line of men's winter coats, the Ask Collection...
ARCHITECTURE
DESIGN
SAARINEN
TWA
AIRPORTS
MID-CENTURY
MODERNISM
Eero Saarinen's TWA Flight Center
This weekend New Yorkers were treated to one last chance to step inside Eero Saarinen's TWA Flight Terminal in its original form before renovation begins to transform it in to the lobby for the forthcoming JetBlue hotel. Made possible by Open House...
NORTH FACE
WINTER COATS
MOUNTAINEERING
PERFORMANCE APPAREL
WINTER JACKETS
DOWN JACKETS
WINTER
OUTDOORS
The North Face Reboots Their High Performance Summit Series
In 2000, the R&D department of high performance outdoor brand The North Face launched their first ever Summit Series—pinnacle products engineered for extreme adventurers. Over time, the collection expanded and shifted; some might even say it became...
CAMERAS
MULTI-APERTURE
LIGHT L16
ADVANCED OPTICS
SMALL CAMERAS
COMPUTATIONAL CAMERAS
PHOTOGRAPHY
PHOTOGRAPHERS
DSLR ALTERNATIVES
Light’s L16 Pocket-Sized Multi-Aperture Camera
No other camera looks quite like the newly announced Light L16, with one side featuring a whopping 16 lenses. This visual assessment immediately reveals just how advanced the technology is within the device. When capturing an image, all lenses fire...
ADIDAS
SNEAKERS
TRAINERS
FOOTWEAR
LEATHER
STAN SMITH
ADIDAS ORIGINALS
Adidas Originals' New Stan Smith Horween Leather Pack
One of the most recognizable sneaker silhouettes of all time, adidas' Stan Smith tennis shoe has seen many an iteration and upgrade since it was officially renamed (from the Haillet) in 1971. The latest reimagining of the classic sneaker features...
MERCEDES-BENZ
AMG
TEST DRIVES
COMPACT CARS
APPLE CARPLAY
APPLE
A-CLASS
Test Drive: The 2016 Mercedes-Benz A45 AMG
When Mercedes-Benz re-introduced the A-Class in 2012, the radical redesign was presented as the "heartbeat of a generation." This double entendre referred to the brand’s new generation of design as well as its new target consumer market. Since then...
CARS
VIDEOS
MERCEDES-BENZ
MERCEDES
AUTO
AUTOMOBILES
CONCEPT CARS
The Digital Transformer from Mercedes-Benz
Today in Frankfurt, ahead of the IAA Motor Show, Mercedes-Benz presented their latest concept. The Intelligent Aerodynamic Automobile concept (or IAA, cheekily) is a study in the balance of beauty and aerodynamics, solved through a transforming...
JAWBONE
HEALTH
FITNESS
SLEEP
JAWBONE UP
QUANTIFIED SELF
WEARABLES
WEARABLE TECH
TRACKERS
Jawbone UP Gets Back on Track
Released earlier this spring, the new generation of Jawbone UP products (2, 3 and 4, the latter which includes contactless AmEx payments on top of heart rate and temperature tracking) offered a favorable initial impression, but after a few weeks...
DYSON
HUMIDIFIERS
FANS
HYGIENE
WELLNESS
WINTER
ASTHMA
ALLERGIES
Dyson's First-Ever Humidifier
To put it simply, Dyson knows a lot about air. From their vacuums and Airblade, to their fan's patented Air Multiplier technology, the brand has reimagined manipulation of environmental flow. It only makes sense, then, that they would release a...
MOBILE PHONES
SMARTPHONES
ANDROID
CLOUD
NEXTBIT
KICKSTARTER
TECH STARTUPS
ONLINE STORAGE TECHNOLOGY
STORAGE
Nextbit's New Robin Phone Gets Close to the Cloud
Mobile phones have come a long way since the 2000s (just take a look at our hands-on review of the Nokia E70 in 2006). More than a decade later, as smartphones have undeniably become daily essential tool in our lives, it feels like we're reaching...
PENS
WRITING INSTRUMENTS
STAR WARS
MADE IN USA
LIMITED EDITION
BEZAR
POP-UP
STORMTROOPER
DARTH VADER
C-3PO
COLLABORATIONS
Cross Star Wars Limited Edition Pens
Founded a long time ago (in 1846) in a galaxy not so far away, Cross is the United States' oldest manufacturer of fine writing instruments. Yet, even with such a significant history and heritage behind them, the brand is unafraid to be playful...
BMW
TEST DRIVES
7-SERIES
SEDANS
DESIGN INNOVATION
Test Drive: BMW's Reinvented 7 Series
The myriad of innovations within BMW's all-new flagship model—the 7-series—is apparent from the moment someone hands you a display key. Yes, display key. The small device features a color touch screen that can be used to answer those ubiquitous nagging...
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