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Entries with keyword "advertising"
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Helmut Lang: Alles Gleich Schwer
(25 September 2008) - With support from the "In An Absolut World Campaign," Helmut Lang's second solo exhibition of artistic works explores the world of technology and art by creating an interactive online gallery of "Alles Gleich Schwer," first exhibited in late August in Hannover. The series of installations and objects attempts to address the intersection of the public and private experience. a concept that will be creatively...
(25 September 2008) - With support from the "In An Absolut World Campaign," Helmut Lang's second solo exhibition of artistic works explores the world of technology and art by creating an interactive online gallery of "Alles Gleich Schwer," first exhibited in late August in Hannover. The series of installations and objects attempts to address the intersection of the public and private experience. a concept that will be creatively...
Cia de Foto
(24 September 2008) - Highly stylized, poignant and emotional are words that come to mind upon first encounter with Cia de Foto's breathtaking photographs. The São Paulo photo agency has been going strong for more than a few years now but has just launched a blog that shares news on happenings like what exciting project they're doing next or which international photo event they're participating in (for example,...
(24 September 2008) - Highly stylized, poignant and emotional are words that come to mind upon first encounter with Cia de Foto's breathtaking photographs. The São Paulo photo agency has been going strong for more than a few years now but has just launched a blog that shares news on happenings like what exciting project they're doing next or which international photo event they're participating in (for example,...
Corduroy Magazine No. 3
(08 September 2008) - I recently picked up a copy of issue No.3 of Corduroy Magazine and ended up reading it from cover to cover in one sitting. Named after the idea that a corduroy jacket never goes out of style, the magazine features profiles on up-and-coming and well-known artists, musicians and actors, as well as entire sections devoted to art and fashion. Although this may seem like...
(08 September 2008) - I recently picked up a copy of issue No.3 of Corduroy Magazine and ended up reading it from cover to cover in one sitting. Named after the idea that a corduroy jacket never goes out of style, the magazine features profiles on up-and-coming and well-known artists, musicians and actors, as well as entire sections devoted to art and fashion. Although this may seem like...
Insight Clothing: Dopamine Campaign
(24 July 2008) - The Dopamine campaign is the latest from Australian clothing company, Insight, divided into two inspired and highly original photo/film projects: the Surf and the Skate. Redefining "the life aquatic," the Surf Campaign mixes elements of surrealism, 1950s counterculture and a nuclear/grunge aesthetic. Each of Dustin Humphrey's deftly-composed photographs are bisected into different worlds. In one a surfer floats by in the top half while...
(24 July 2008) - The Dopamine campaign is the latest from Australian clothing company, Insight, divided into two inspired and highly original photo/film projects: the Surf and the Skate. Redefining "the life aquatic," the Surf Campaign mixes elements of surrealism, 1950s counterculture and a nuclear/grunge aesthetic. Each of Dustin Humphrey's deftly-composed photographs are bisected into different worlds. In one a surfer floats by in the top half while...
Flogos
(08 May 2008) - by Maria Argüello We've all heard of high-level advertising but now Flogos has created flying logos. The cloud-like logos are the idea of Francisco Guerra of SnowMasters, a special effects company that specializes in creating snow and foam. Made of helium and soap (the company promises they are environmentally friendly), a Flogo generator (think big, complicated bubble machine) pushes the bubbly creation through a...
(08 May 2008) - by Maria Argüello We've all heard of high-level advertising but now Flogos has created flying logos. The cloud-like logos are the idea of Francisco Guerra of SnowMasters, a special effects company that specializes in creating snow and foam. Made of helium and soap (the company promises they are environmentally friendly), a Flogo generator (think big, complicated bubble machine) pushes the bubbly creation through a...
Kevin Ledo: The Guiding Light
(27 February 2008) - In his latest show Montreal based artist Kevin Ledo references images from highly visible fashion advertisements such as Dior, Prada, and Louis Vuitton. He aims to draw parallels between modern fashion advertising and iconic Christian art of medieval times by transposing methods of religious paintings into an advertising context. Kevin's paintings have been on display to date in both Taiwan and Canada. He is...
(27 February 2008) - In his latest show Montreal based artist Kevin Ledo references images from highly visible fashion advertisements such as Dior, Prada, and Louis Vuitton. He aims to draw parallels between modern fashion advertising and iconic Christian art of medieval times by transposing methods of religious paintings into an advertising context. Kevin's paintings have been on display to date in both Taiwan and Canada. He is...
Fetish by David Lynch and Christian Louboutin
(23 October 2007) - A perfect example of the strange and creative works that can come out of a collaboration between very different artists is the recent project by the filmmaker David Lynch and the shoe designer Christian Louboutin, both absolute masters of their medium. We discovered "Fetish" at Design Art London where these extraordinary shoes by Louboutin and their erotic photographic counterparts by Lynch were on show...
(23 October 2007) - A perfect example of the strange and creative works that can come out of a collaboration between very different artists is the recent project by the filmmaker David Lynch and the shoe designer Christian Louboutin, both absolute masters of their medium. We discovered "Fetish" at Design Art London where these extraordinary shoes by Louboutin and their erotic photographic counterparts by Lynch were on show...
MINI Clubman: The Other View
(27 September 2007) - Flashmobs might be so five years ago, but MINI's latest campaign to promote the new Clubman, (i.e. "the other mini"), adopts the concept for an online series of videos. Starting tomorrow, 28 September 2007, at 4pm BST, they will release a weekly 15-second surrealist interpretation of an everyday event that will only be available on The Other View site for one minute—if you enter three...
(27 September 2007) - Flashmobs might be so five years ago, but MINI's latest campaign to promote the new Clubman, (i.e. "the other mini"), adopts the concept for an online series of videos. Starting tomorrow, 28 September 2007, at 4pm BST, they will release a weekly 15-second surrealist interpretation of an everyday event that will only be available on The Other View site for one minute—if you enter three...
Lax(ative) Advertising
(11 May 2007) - Call it ingenious marketing or just plain bad taste, but a company promoting its laxatives on a bus stop billboard on busy Avenida Faria Lima in São Paulo has incorporated toilet lids attached to the seats where bus passengers sit and wait to further drive home its message. Those innocently taking a rest while waiting for their rides on public transport unwittingly become part...
(11 May 2007) - Call it ingenious marketing or just plain bad taste, but a company promoting its laxatives on a bus stop billboard on busy Avenida Faria Lima in São Paulo has incorporated toilet lids attached to the seats where bus passengers sit and wait to further drive home its message. Those innocently taking a rest while waiting for their rides on public transport unwittingly become part...
Advertising Now. Online
(02 May 2007) - Advertising Now. Online is an in depth look at how ads have evolved "beyond the banner." The second book from Taschen's series on advertising, it reviews some of the most compelling and effective ad campaigns found on the web. Profiles of successful ad campaigns from around the world by award-winning agencies, including Crispin Porter + Bogusky, Tribal DDB and OgilvyOne, among others, offer insight...
(02 May 2007) - Advertising Now. Online is an in depth look at how ads have evolved "beyond the banner." The second book from Taschen's series on advertising, it reviews some of the most compelling and effective ad campaigns found on the web. Profiles of successful ad campaigns from around the world by award-winning agencies, including Crispin Porter + Bogusky, Tribal DDB and OgilvyOne, among others, offer insight...
Doyon-Rivest
(06 April 2007) - Using art for brand communication requires finding that tiny, pointy apex fusing creativity, corporate branding and audience to create a message that's strong yet subtle and meaningful yet simple. To pull it off requires not only creative finesse and an appreciation for branding, but also an intimate understanding of audience and human response. It's a tough gig, and few perform it well. In Australia...
(06 April 2007) - Using art for brand communication requires finding that tiny, pointy apex fusing creativity, corporate branding and audience to create a message that's strong yet subtle and meaningful yet simple. To pull it off requires not only creative finesse and an appreciation for branding, but also an intimate understanding of audience and human response. It's a tough gig, and few perform it well. In Australia...
MINI Motorby Billboard
(14 February 2007) - MINI of BMW is using advanced technology to communicate directly with drivers through talking billboards called MINI Motorby. Instead of seeing billboards with the same mind-numbing casino ad, these boards feature a changing array of unique, personal and unexpected messages which are triggered by the MINI owner utilizing Radio Frequency Identification Technology (RFID)—the same kind used in passports and credit cards. The billboards generate...
(14 February 2007) - MINI of BMW is using advanced technology to communicate directly with drivers through talking billboards called MINI Motorby. Instead of seeing billboards with the same mind-numbing casino ad, these boards feature a changing array of unique, personal and unexpected messages which are triggered by the MINI owner utilizing Radio Frequency Identification Technology (RFID)—the same kind used in passports and credit cards. The billboards generate...
Hoopla
(21 December 2006) - The black sandpaper book jacket says it all. Who else but the famed Miami-based advertising firm Crispin Porter+Bogusky (CP+B) would create a cover designed to collect DNA for passing on to future generations? It's this type of wildly inventive thinking backed by a playfully ironic attitude that has made CP+B one of the most commonly recognizable names in the field over the last five...
(21 December 2006) - The black sandpaper book jacket says it all. Who else but the famed Miami-based advertising firm Crispin Porter+Bogusky (CP+B) would create a cover designed to collect DNA for passing on to future generations? It's this type of wildly inventive thinking backed by a playfully ironic attitude that has made CP+B one of the most commonly recognizable names in the field over the last five...
Timothy Neve
(27 November 2006) - A National Institude of Dramatic Arts graduate, renowned for theatre set and costume design, Timothy Neve creates identity with flair. Taking branding from "inception to unique advertising aesthetics," the Newcastle-based designer channels his creative graphic design concepts through to feature advertisements, chic interiors and tailored costumes, creating a flourishing identity throughout all aspects of branding. With artwork featured in Australia's Vogue and Hong Kong's...
(27 November 2006) - A National Institude of Dramatic Arts graduate, renowned for theatre set and costume design, Timothy Neve creates identity with flair. Taking branding from "inception to unique advertising aesthetics," the Newcastle-based designer channels his creative graphic design concepts through to feature advertisements, chic interiors and tailored costumes, creating a flourishing identity throughout all aspects of branding. With artwork featured in Australia's Vogue and Hong Kong's...
Shaïwear Interactive Catalog
(20 October 2006) - Shaïwear, a French sportswear company, has seen a lot of buzz around their interactive catalog for Summer 2006 (which made the rounds on some advertising and marketing sites). It comes in multiple formats and features couples enjoying each other's company (and their clothes). Green dots appear on the screen near the clothing, and a simple roll over the Flash movie introduces a catalog entry...
(20 October 2006) - Shaïwear, a French sportswear company, has seen a lot of buzz around their interactive catalog for Summer 2006 (which made the rounds on some advertising and marketing sites). It comes in multiple formats and features couples enjoying each other's company (and their clothes). Green dots appear on the screen near the clothing, and a simple roll over the Flash movie introduces a catalog entry...
After These Messages
(17 October 2006) - Geared towards communications professionals, After These Messages is the perfect forum for anyone who has ever looked at an ad and thought "How can they sleep at night?" An online campaign, it allows members to review advertising and other forms of communication through both a creative and ethical lens. Once a piece of communication is reviewed, it’s placed on a New York magazine-style marketing...
(17 October 2006) - Geared towards communications professionals, After These Messages is the perfect forum for anyone who has ever looked at an ad and thought "How can they sleep at night?" An online campaign, it allows members to review advertising and other forms of communication through both a creative and ethical lens. Once a piece of communication is reviewed, it’s placed on a New York magazine-style marketing...
Hunter Gatherer, One Time Only
(18 September 2006) - Once again Nike tapped boutique design firm Hunter Gatherer to create visual love for a fringe project. The animation below is an homage to the One Time Only project, a hybrid of several classic running shoe models and the new AirMax 360 soles (details at Freshness). First seen over at Sneakerplay...
(18 September 2006) - Once again Nike tapped boutique design firm Hunter Gatherer to create visual love for a fringe project. The animation below is an homage to the One Time Only project, a hybrid of several classic running shoe models and the new AirMax 360 soles (details at Freshness). First seen over at Sneakerplay...
MINI White Rabbit
(29 August 2006) - To celebrate the MINI Cooper and its British heritage UK agency Profero created a Follow the White Rabbit banner ad campaign. Starting on sites like Urban Junkies click-thrus on the MINI banner ad take you on a fascinating random tour of British culture sites—the white MINI staying with you through the journey. Start here....
(29 August 2006) - To celebrate the MINI Cooper and its British heritage UK agency Profero created a Follow the White Rabbit banner ad campaign. Starting on sites like Urban Junkies click-thrus on the MINI banner ad take you on a fascinating random tour of British culture sites—the white MINI staying with you through the journey. Start here....
Yell.com Bus Ads
(17 August 2006) - To promote their UK based search engine Yell.com has launched an innovative campaign to show local content on buses and bus shelters. Designed by AKQA, touch screen displays on the shelters show near-by businesses. The more advanced solution is on the buses where GPS enabled displays promote businesses near where the bus is driving. via Adfreak ...
(17 August 2006) - To promote their UK based search engine Yell.com has launched an innovative campaign to show local content on buses and bus shelters. Designed by AKQA, touch screen displays on the shelters show near-by businesses. The more advanced solution is on the buses where GPS enabled displays promote businesses near where the bus is driving. via Adfreak ...
Thom Yorke: The Eraser
(12 July 2006) - You may have noticed the Thom Yorke ad we've been running on the site for the last couple weeks promoting his new solo album The Eraser. In addition to being fans of his work with Radiohead and loving the new album, we're grateful that the ad goes beyond the banner. If you haven't caught it yet, check it out here. It includes a great...
(12 July 2006) - You may have noticed the Thom Yorke ad we've been running on the site for the last couple weeks promoting his new solo album The Eraser. In addition to being fans of his work with Radiohead and loving the new album, we're grateful that the ad goes beyond the banner. If you haven't caught it yet, check it out here. It includes a great...
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