Time Out Chicago: Just for Kicks
Josh Rubin, who runs the trend-spotting blog Cool Hunting, was among the first to try it out in Manhattan this past Spring. "I liked the fact that it takes customization away from the computer and in to your hands," he says. "You get a better sense of the different colors and materials that you're choosing. I also really liked that there's a bit of an element of surprise-- even though you know what the finished shoe will look like, you have to have a bit of creative vision to see how all the pieces will look stitched up."