Rethinking the standard brand film, Waris Ahluwalia creates a dreamy love adventure to feature select hotels
Premiering last night, HERE is a dreamy short film produced by Waris Ahluwalia for The Luxury Collection Hotels & Resorts. A romantic treasure hunt of sorts, the film stars Agyness Deyn, whose journey takes her halfway around the world following clues that lead to her mate. Directed by Luca Guadagnino and shot in only nine days, the team traveled from the Equinox Resort in Manchester, Vermont to the Phoenician Resort in Scotsdale, Arizona and finally ended at the Royal Hawaiian in Waikiki.
A puzzle, a journey and an adventure in luxury, the 15-minute film is warming and meditative. The piece is timeless—there are no hints of when, only where. The hotels are featured, but not promoted. It's a simple love story full of happiness and levity. The costumes, sets and lighting are all gorgeous. HERE is a piece of art, but HERE is also a film commissioned by the brand and marketing group at Starwood's The Luxury Collection. While we're not surprised Waris and his team could produce such a great work, it's a pleasure to know that an organization like Starwood could step back and have trust in the creative process, letting a piece like this come to life.