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Behaviour

by Josh Rubin in Travel on 15 December 2005

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Opened a couple weeks ago by Joseph Reid and Chad Vo, Behaviour is a welcomed addition to the Chelsea shopping scene. The men's shop includes home goods, accessories and bags, in addition to lots of great clothes. Their curatorial slant is urban streetwear chic with an emphasis on younger and newer designers not easily found anywhere else. From local brands like Salt Denim and t-shirts by Anush Mirbegian to the French line Homecore or Italian Franklin Marshall, the collection at Behaviour is truly unique and exciting. There's also a gallery in the back of the shop which currently has a wonderful photo exhibit from Aliona Yurtsevich which will be up through February.

231 West 19th Street
New York, New York 10011

More pics and a list of their brands after the jump.

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Brands (as of Winter 2005):
Homecore
Unconditional
HVANA (denim & cashmere)
Franklin Marshall
E-Label
Luke 1977
3J Workshop
The GRN Apples
William Rast
Salvor (t-shirts & pillows)
California Vintage
Fresh Karma
Anush Mirbegian
Godspeed The Well Dressed Man
Josh Podell
Topless California
Salvage
Antik Denim
28 Black
Island
Rolland Berry
A&G Cashmere
Michael H Denim (denim & knitwear)
Michel Berandi
Rice & Beans
Clarendon
Destroy
2 b free
COUP
Duarte
Vivian Efue
Salt Works (denim)
The Stronghold (denim)
Oligo Tissew (denim)
Madamimadam (denim & tees)
Taverniti (denim)

Han Cholo (jewelry)
King Baby Studio (jewelry)

Initium (eyewear)

SWEAR (shoes)
Yamato Tokorotani (sandals)

Andrea Cucci (bags)
Hector Giraldo (bags & knits)
M0851 (leather bags)
Lumi (leather bags)
Beth Frank (leather belts/bags)
Nyovee (belts)
Stowe (belts)

Voluspa (candles)
Vie Luxe (candles)

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