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by Josh Rubin
on 15 December 2005

Opened a couple weeks ago by Joseph Reid and Chad Vo, Behaviour is a welcomed addition to the Chelsea shopping scene. The men's shop includes home goods, accessories and bags, in addition to lots of great clothes. Their curatorial slant is urban streetwear chic with an emphasis on younger and newer designers not easily found anywhere else. From local brands like Salt Denim and t-shirts by Anush Mirbegian to the French line Homecore or Italian Franklin Marshall, the collection at Behaviour is truly unique and exciting. There's also a gallery in the back of the shop which currently has a wonderful photo exhibit from Aliona Yurtsevich which will be up through February.

231 West 19th Street
New York, New York 10011

More pics and a list of their brands after the jump.

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