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Write the Headline
TECH
Write the Headline
Nike Football lights up Johannesburg with an interactive LED installation on a massive scale
by Karen Day
on 21 June 2010
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Taking over Johannesburg's towering Southern Life Center building, Nike Football's interactive LED light show "Write the Headline" allows fans around the world to root for their favorite World Cup player in a big way. The installation, almost the size of half a football pitch, displays submissions from Facebook, Twitter (#nikefuture), QQ (a Chinese chat program), and Mxit (a South African IM app) that read from distances as far as 2.5 kilometers away.

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A follow up to their viral "Write the Future" video, "Write the Headline" asks you to choose the player you think will write the future, projecting an animation along with your personal message—up to 57 characters in length—on Johannesburg's fourth tallest building. Each night, from 6pm to 6am, over 100 headlines such as "One brave soul, dare to take a step and score" or "Explosive left back with killer instinct" will be on display for a digital installation that unites the world through football.

Selected headlines will appear between 20 minutes to 24 hours from uploading and can be written in 12 different languages—Chinese, English, French, German, Greek, Italian, Japanese, Korean, Portuguese, Russian, Spanish and Turkish, with Nike delivering images of the chosen headlines back to the writers via the social media method they used to submit it. To light up Johannesburg with your message, visit Nike's "Write the Headline" website.

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