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impossible-film-pack.jpg

The creators of The Impossible Project are following the advice of instant photography inventor, Edwin Land. With just 12 months to sort out a new way to make instant film, Land's famous quote "Don't undertake a project unless it is manifestly important and nearly impossible," is surely at the heart of Impossible's mission.

Over the course of 2009, the Netherlands-based team will attempt to tackle the main problem Polaroid had with continuing integral film production—finding replacement parts for the now extinct components used in the original Polaroid instant film formula. While Impossible did purchase the defunct Polaroid factory and their equipment, they do not intend to rebuild Polaroid. Instead, their goal is to develop a new product with advanced characteristics, one that will consist of optimized components and a streamlined modern setup, all under a new brand name.

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They're asking for your support as they count down the seconds (29,824,232 left as this is written) until integral film is again in mass production. Sign up and stay informed on the various ways you can help encourage their cause.

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