All Articles
All Articles

The Guggenheim App


The Guggenheim App

The iconic Frank Lloyd Wright-designed museum launches a mobile app to coincide with the opening of artist James Turrell's solo exhibition

by Graham Hiemstra
on 21 June 2013
Guggenheim-App-JT-1.jpg Guggenheim-App-JT-2.jpg

Replacing the embarrassingly bulky recorder and headset once required for an audio tour, the Guggenheim's new mobile app comes flush with insightful information, images and video to enhance past and present art exhibitions held in the iconic Frank Lloyd Wright-designed museum. While the Guggenheim isn't the first to use the mobile platform—the MoMA introduced their own app in May of 2012, for example—the launch comes just in time to coincide with the hugely anticipated James Turell exhibition. As Turell's first solo exhibition at a New York museum since 1980, the captivating installation-based exhibit marks the most dramatic transformation of the museum's open-air space ever executed.

Guggenheim-App-James-Turrell-3.jpg Guggenheim-app-James-Turell-4.jpg

Known for his sensory captivating installations based on perception, light, color and space, in which the viewer becomes vividly aware of their senses, Turrell doesn't disappoint with the centerpiece of the show, "Aten Reign." Using white fabric and a hidden, suspended aluminum structure, the installation closes off the museum's famous rotunda, leaving the viewer to experience the transformative light from one semi-disorienting vantage point: directly underneath it. Lit by five rings of veiled LEDs and a single opening at the highest point—to allow day light to filter into the space—the deep hues of the installation slowly change to reveal gorgeous gradients that seem to transcend time and form. "Aten Reign" allows the viewer to "see the physicality of light and, at the same time, see it disintegrate into its more ephemeral nature," explained Turell.

Guggenheim-App-James-Turrell-Afrum-1.jpg Guggenheim-App-James-Turrell_Ronin.jpg

Accompanying the new, site-specific "Aten Reign" are five additional works first produced by Turrell earlier in his career. The most compelling for us were 1967's "Afrum 1 (White)," which employs high-intensity light projections to create the illusion of a cube, and 1968's "Ronin," which uses light to build architecture where, in fact, there is none. As the exhibition itself is vastly experiential, and based on previous work, the Guggenheim app provides a wealth of information to improve the museum-goer's experience. An extensive biography makes relevant connections between works, and multiple video interviews with the artist and installation team offer a behind-the-scenes look at the various works shown. Additionally, an interactive map guides the user through the exhibit, with audio files—and written transcriptions of such—available for each body of work.

Guggenheim-App-JT-5.jpg Guggenheim-App-JT-6.jpg

And, as one might expect, the app does well to inform the user of the significance of the museum itself. Details on Frank Llyod Wright and the museum's storied history are available in great detail, as well as information on previous and upcoming exhibitions. Download the free Guggenheim app from iTunes, and be sure to visit the James Turrell exhibit, open today 21 June through 25 September 2013.

App images by Graham Hiemstra, all images of James Turrell's work by David Heald courtesy of the Solomon R. Guggenheim Foundation, New York

The CH25 is a showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward.

Douglas Riboud + Justin Guilbert

How a mission to create great coconut water led to a whole new way of doing business

Read More
We’ve made a conscious decision to be as transparent and honest as we can, and let people decide for themselves

Sabine Seymour

A future where smart clothes are as ubiquitous as zippers

Read More
In the future you will not buy a piece of 'functional' clothing without SoftSpot

Vanessa Newman

Redesigning pregnancy for the post-gender generation with Butchbaby & Co.

Read More
I want my customers to feel comfortable and unchanged, in that becoming pregnant didn't take away from or compromise their identity

Tarren Wolfe

The next-generation appliance making kitchens greener—literally

Read More
Our goal is to provide food for everyone in the world, and the best place to start is in our very own community

Roxie Darling

From un-shampoo to transgender identity, the NYC colorist boldly defining the next chapter of hair

Read More
Hair color is as much a science as it is a craft

George Arriola and Monohm

An heirloom electronic for the post-smartphone era

Read More
We agonized during the design process as all hyper-obsessed craftspeople should

Dan Barasch + James Ramsey

A quest to make the future brighter—underground

Read More
We both share a passion for groundbreaking technology and a shared love of New York

Matt Kenyon

Fusing art and technology to disrupt concepts of corporate America

Read More
I want the work to live in the world and circulate, so it can generate more dialogue

Joshua Harker

Pushing the boundaries of sculpture with intricate 3D printing

Read More
My intent was to explore and depict the architecture of the imagination, to interpret and share forms evident in the mind’s eye

Kathleen Supové

The NYC performance artist who’s radically reinventing the piano recital

Read More
I like pieces that are virtuosic, that show off the piano and what it can do, and are awe-inspiring

Eelke Plasmeijer

The locally driven restaurant that’s upending Balinese food culture

Read More
We really try to keep things simple and let the produce do the talking

Leopoldine Huyghues Despointes

The young filmmaker and non-profit founder who just wants people to follow their dreams

Read More
I feel confident and ready to accomplish so much more, the movement is on

Tal Danino

The bioengineer who’s programming DNA to fight cancer

Read More
[Manipulating genes] is very new, people are just learning how to program these organisms

Lulu Mickelson

A civic leader bringing change to NYC through design

Read More
Human-centered design is one of the many tools that we can use to better engage the public

Sarah Kunst

The entrepreneur single-handedly changing the landscape for women in tech

Read More
People who live on a planet that is half women but can never seem to find any when they need one, I have solved your problem

Pauline van Dongen

The Dutch designer blazing the wearable technology path

Read More
I’m fascinated by concepts of change, movement, energy and perception; since they are closely related to the way we experience the world

Marcus Weller

Using technology to turn motorcycle helmet design on its head

Read More
I was taken aback both by the number of people that doubted it, and by the equally large number of people that got behind it

Kegan Schouwenburg

Revolutionizing orthotics through 3D-printed insoles

Read More
What orthotics do is they effectively change the geometry of what your alignment is like

LaToya Ruby Frazier

Documenting the slow, troubling change in Braddock, Pennsylvania

Read More
I am not a journalist, I am a conceptual documentary artist using my visual expression for building narratives that are unseen and unheard

Cynthia Breazeal

How an emotional, empathetic robot named Jibo stands to revolutionize communication

Read More
The thing that's so provocative about social robots is that it's fundamentally a community technology

Jonathan Sparks

Reinventing electronic music by inventing multi-disciplinary instruments

Read More
Recorded music is becoming so cheap, so the value of music is now in live performance

Alex Kalman

The tiny museum in Manhattan that’s redefining museums

Read More
The mission is to put this small simple and powerful tool into the hands of as many people as possible

Melissa Kushner

Addressing the needs of orphans and vulnerable children in Malawi through microenterprise

Read More
Poverty is complicated, there is an increasing temptation and pressure in the development space to oversimplify things

Corinne Joachim Sanon

The chocolatier bringing social change to Haiti and bean-to-bar chocolate to the world

Read More
Seeing the poverty surrounding me and the lack of jobs and opportunity bothered me

Meredith Perry

How searching the Internet helped a 22-year-old invent wireless electricity

Read More
It’s not about where the information is, it’s about how you use the tools
Loading More...