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TECH
The Attention Trust
by Josh Rubin
on 22 May 2006
Attention Trust. They've developed their own software (or you can use an approved online service called Root) that allows you to track your own internet usage. It's a bit like spying on yourself, except it's all above board. Later on, you can review on your habits, which may provide some insights, and you can share your information with whoever you wish (and only with those you wish). Privacy is key. Our attention is ours and we have a right to this proprietary information.

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