Merchandizing was as important to the Star Wars franchise as the films themselves. Almost anyone can probably remember some random product those iconic movies generated. For every Luke Skywalker action figure and plastic light saber that hit the shelves over the past 30 years, dozens of product ideas were rejected.
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Cool Hunting is synonymous with seeking inspiration. Our global team of editors and contributors sift through innovations in design, technology, art and culture to create our award-winning publication, consisting of daily updates and weekly mini-documentaries. Founded in 2003 as a designer's personal reference, we now have an international audience of like-minded creative people, who find our content on coolhunting.com and on our iPad app, follow us on sites like YouTube, Twitter and Facebook, and subscribe to our RSS feed and email newsletter. Read more...
