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Red All Over

Nike unveils a Twitter-sourced motto with their new U.S. soccer jersey

by Ami Kealoha in Tech on 28 March 2011

NikeSoccerRedKit_061.jpg

While fans of Argentina's national team still clearly outnumbered U.S. supporters at the exhibition match held at the Meadowlands Stadium in New Jersey last Saturday, the sold-out event and tie game were proof that soccer continues to gain momentum stateside (or at least that seeing a living legend like Messi play is pretty exciting). Doing their part to grow the sport's presence, Nike launched their new "inspired by supporters" kit for the U.S. Men's National Team at the friendly, introducing a red version due to popular demand and with it "Indivisible," which may be the world's first Twitter-sourced motto.

"The people's jersey," as it's been dubbed, called for submissions earlier this month by asking fans to tweet their ideas for a slogan with the hashtag "#RedAllOver" during a five-day period. Narrowing it down from thousands of entries, Nike chose the winning slogan based on several tweets that suggested indivisible.

A limited run of the Indivisible kits are available at Niketown in NYC for $90. If the handsome blue sash is enough for you, the jersey without the slogan sells online from Nike for $70.

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