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Personas Online Data Portraits
by Ami Kealoha
on 18 August 2009
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Gleaning information from the internet and using algorithms to process it, Aaron Zinman's Personas project creates a color-coded map of online identities. The experiment in data visualization works like a conceptual Google, distilling what's on the web into a DNA-inspired strip with varying degrees of accuracy. Those with strong web presences and more unique names will find the game most rewarding, while a few may come up with the disappointing message "no digital traces found."

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Watching the site in action, with animated words sorting into colors, is almost as compelling as the results, making it a popular part of the "Metropath(ologies)" exhibit currently at the MIT musuem. (Zinman is a PhD student in MIT's Sociable Media Group.)

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Metropath(ologies)
Through 13 September 2009
MIT Museum
265 Massachusetts Avenue
Building N51
Cambridge, MA 02139 map
tel. +1 617 253 5927

via Infosthetics

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