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O.D.M. Reverse Double Digital Driving Watch
Swapping placement of buttons and displays makes this watch especially usable while driving
by Ami Kealoha
on 12 April 2010
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Award-winning design studio O.D.M. (Original, Dynamic and Minimalist) radically re-imagines the watch's face by moving buttons to the center and positioning dual displays on the top and bottom of the case's sides, lending a bold new look along with better functionality. The reconfigured design makes a big improvement on tiny side-mounted buttons that are tough to use, and the two displays make it easier to read the time from any angle—even while driving.

Made from matte plastic in white, red, lime green or black (shown in the gallery, the water-resistant timepieces are a limited edition and feature Hong Kong-based designer Michael Young's signature engraved (along with a serial number) on the back. At $120 a pop from Watchismo, the O.D.M. Reverse makes an affordably on-trend accessory choice for a playful Spring look.

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