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Nike x Apple = Nike Plus
by Evan Orensten
on 23 May 2006
nikeplus_sensor.jpg

Mark Parker and Steve Jobs, CEOs of Nike and Apple, announced the first collaboration between the two companies. Eighteen months in the making, Nike Plus is the first of many (we hope) products from these two much-admired consumer product brands. And while this is a great first step, the big story is what other products the two will introduce over time.

Nike Plus is a technology that allows runner’s shoes to communicate with their iPod Nanos. The Nike+iPod Sport kit consists of a small oval pod that you insert under the liner of your shoe (much like a SIM card), and a small transmitter that attaches to your Nano. The kit will cost $29. You load up your Nano with selections from the iTunes Store’s new Nike Sport Music section, manage your workout on the NikePlus site, put on your Nike Plus gear (see details on all of these after the jump), and you are good to go.

More details and photos after the jump.

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