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New Vimeo


New Vimeo

Our favorite video sharing platform reveals a complete redesign

by Greg Stefano
on 24 January 2012

We have always been big supporters of Vimeo and their mission to provide a high quality, creatively focused platform for video sharing. We are super excited to announce that today Vimeo is launching it's latest iteration with New Vimeo. The new platform entails a complete redesign from top to bottom. The new user interface was built with all new code, has brand-new features and a fantastic new look. The first redesign since 2007, this major overhaul marks Vimeo's push to grow and reach a larger audience by making it more accessible and adding some great new features.


The basis for New Vimeo revolves are putting the video first. In lieu of the Inbox, when you log in you are now presented with your Feed, a streaming list of videos from all your contact and subscriptions. The feed allows you to watch and interact with those videos in place, including the ability to like, share or comment without having to visit the actual clip page. The feed is super clean and open, it has a very pleasing effect on the eye and incorporates the various buttons and tools in a subtle, intuitive manner.


The language of the site has also changed. Adopting terminology more in line with social networks the site loses subscriptions and instead let's users "Follow" each other. Anyone you follow will appear in your feed and act in the same manner as subscriptions and contacts did in the previous version. This simplification makes it much easier to manage your network on site and is more digestible for new users coming from other social platforms. The video still remains the focus of the experience, by keeping user interaction simple you can do more without straying from the content.

Content really is king in this new layout. Gone are the tabs upon tabs and long scrolling video lists with options layered one on top of the other. Videos are now presented front and center on clip pages, a drop down bar on the top of the site lets you browse other videos from your feed, more videos from that user or a wide variety of other filtering options. We spoke with Blake Whitman, Vimeo's VP of Creative Development, who gave a walk through of the new site. The word "granular" came up often and it rings true, Vimeo managed to simplify their layout but the attention to detail and level of consideration that went into the new UI is outstanding.


Over a year in the making New Vimeo has some new add-ons that are sure to gratify their faithful base. One of the most exciting new features is the ability to upload multiple videos simultaneously. To make sure you don't choke your internet with your line up you can set throttles on your data usage when uploading which, while not earth shattering, is a very useful detail. It's hard to pinpoint new features considering the metamorphosis everything seems pretty fresh but there is a new search criteria and filter that lets you sort by the license associated with the video. In line with this there is an entire category dedicated to the Creative Commons license in a push to educate users about this form of copyright and make it easier to track down royalty free content.


Overall the Vimeo team did an excellent job moving the site into it's next phase. A lot of user feedback was incorporated into the redesign making sure it will satisfy the faithful but it has a fresh enough look to draw in a new crowd. The focus on accessibility and keeping content center stage show a great deal of insight from the team and we are excited to see more new features are they role out. Head to the site to pre-register for New Vimeo, where you can migrate an existing account or sign up as a new user.

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