Adding yet another realm to social networking online, UK-based gaming company Mind Candy combines the Tamagotchi virtual pet concept with web 2.0 to create Moshi Monster, a social networking site aimed at kids. Instead of creating profiles users adopt monsters, which they can nurture and play with, interacting with other kids and monsters in the process. By taking good care of your monster players earn points to buy virtual items for their pets, sort of like Second Life for children. Now that's a scary thought.
Now in Beta, take a tour and join at Moshi Monster.