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TECH
MINI White Rabbit
by Josh Rubin
on 29 August 2006
Mini-White-Rabbit

To celebrate the MINI Cooper and its British heritage UK agency Profero created a Follow the White Rabbit banner ad campaign. Starting on sites like Urban Junkies click-thrus on the MINI banner ad take you on a fascinating random tour of British culture sites—the white MINI staying with you through the journey. Start here.

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