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Live at Milk Made

A live mobile campaign encouraging Fashion Week attendees to play a game of phone tag

by Jasmine Kounang in Tech on 13 September 2010

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NYC-based creative agency All Day Every Day partnered up with MAC and Milk Studios to create Live@Milk Made. The campaign covers Fashion Week live with Phone Tag, a cell phone photo blog where fashion fans in attendance can cover live action from Fashion Week (happening now through 17 Sept 2010) at Milk Studios, and share the footage directly with the public.

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Submissions from attending contributors at MAC and Milk studio's events during this New York Fashion Week guarantee the content will be fresh. The public will get a first-hand look into Fashion Week at Milk Studio as influencers in attendance will be uploading photos of the festivities directly to Phone Tag's microsite. Additional content such as live streams of the shows, presentations, and additional creative content can be found on Milk Made's main site created by Gabriel Jeffrey of creative agency Parts and Labor and Base. Followers of the campaign can expect to see behind the scenes footage such as photos from behind-the-runway, carnivals under the Highline, extravagant rooftop dinners and secret-late night concerts.

Follow MAC and Milk Studio's Fashion Week fun at their site, here.

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