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COOL HUNTING

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Aussiebum, an Australian underwear company, has just introduced their newest line of underwear, called Essence. The underwear is made from microfibre, which is treated with acerola (a fruit high in vitamin c and antioxidents) and other "organic substances." These ingredients remain active for 15 washes, and can be "reactivated." What's fascinating about this technology are other potential enrichments: Think caffeine, nicotine (or the opposite, the new patch), Viagra...the possibilities are endless...

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