Goyard, wanted to do something interesting they comissioned Toland Grinnell. Master of lux and an expert craftsman, Grinnell managed to capture the essence of Goyard, but for a whole new audience. Achieving a new dimension of ghetto fabulous, The Goyard Entertainment Center was installed in the baggage claim section of the momentary Terminal 5.

Description:

A fully functional rolling trunk designed and built by artist Toland Grinnell in his New York studio for Goyard (of France) that unpacks into a portable "block party". The trunk Includes a 1000 watt custom designed sound system with integrated iPod, custom built gas powered mini bike complete with Goyard logo pattered seat and accessories, set of five midget traffic cones, two limited edition skate boards by Toland Grinnell for Goyard, functional cooler for beer, integrated companion trunk containing dual George Foreman Grilles for burgers and dogs, collection of disposable paper plates and eating utensils, custom designed universal power conversion system for easy set up and play anywhere in the world.

Detail of the hand painted, signature Goyard pattern.

Toland on the mini bike.

Concept sketches