With cult status among the curly-locked for gentle cleansing and conditioning that keeps natural waviness intact without frizz, Deva recently released a line that caters to other hair types as well. DevaCare, as the line's called, contains Vitamin C and Orange peel extract to retain moisture, and UV-inhibitors, making it an ideal summer choice for people with damaged hair. But the real innovation is in what they don't add; Deva products eliminate the lathering and dehydrating detergent (i.e. the suds) found in most other products in their quest to end American's addiction to lather. DevaCare No-Poo costs $16 for 12 oz. from Deva.