The newest matchmaking service introduces real-life spontaneity to online dating
New dating site Cheek'd attempts to capitalize on social cowardice by offering a set of witty cards for either simply handing out, surreptitiously slipping into a pocket, left on a table, or given to a friend to carry out the dirty work.
The card informs the unsuspecting recipient that they've been Cheek'd and directs them to your profile where they can presumably make a better impression than stammering a well-worn line in the bar, coffee shop, laundromat, parent-teacher conference—or wherever the chance encounter took place.
The cards run $25 for a deck of 50, which includes a month of service. To continue longer, it will cost $10 a month, but the novelty could wear off within that amount of time.