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ID DESIGN LAB

Id design lab

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255 Reopens with More Air
Nike's iD Design Studio here in New York reopens today with the full AirMax collection. All seven models in the series will be available for customization using a combination of the standard colors and materials available at NIKEiD.com and some...
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NIKEiD Studio Tournament: Finals
World Cup is over. Italy has won. And the NIKEiD Team of the Tournament has been chosen. Each of the winners shown here (click to zoom) will receive a copy of the much coveted Joga Bookzine plus another visit to the NIKEiD Studio on Nike's dime...
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NIKEiD Studio Tournament: Week 3
To celebrate the 2006 football games in Germany, Nike will honor their favorite designs that come out of the NIKEiD Studio in NYC. Each week a "team" will be selected by Studio staff and will consist of the best 11 sneaker designs created...
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NIKEiD Studio Tournament: Week 2
To celebrate the 2006 football games in Germany, Nike will honor their favorite designs that come out of the NIKEiD Studio in NYC. Each week a "team" will be selected by Studio staff and will consist of the best 11 sneaker designs created...
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Inside 255
A couple weeks ago I got to check out the Nike iD Design Lab at 255 Elizabeth Street. Check out this feature for the full review.
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Nike iD Design Lab: 255
Since March 31st -- the same day a redesigned nikeid.com launched -- a polite yet intimidating bouncer has taken up residence at the unassuming storefront of 255 Elizabeth Street in Manhattan. His job is simple. He patiently explains to all who inquire...