COOL HUNTING /
TRUCKS

Trucks

TECH
The Madbury Club + Microsoft Surface Experiments
Founded in 2010, Brooklyn's Madbury Club is a self-proclaimed "functionally dysfunctional studio experiment" made up of designers, artists, photographers, videographers, carpenters and makers of all kinds. Essentially, dealing in innovation and creation...
DESIGN
Test Drive: 2017 Honda Ridgeline
by Justin Kaehler Honda is looking to shake up the truck market—again. The company has just introduced its second-generation Ridgeline mid-size pick-up truck—delivering what the brand believes is the ideal blend of real-truck capability with real...
LINK-ABOUT-IT
Link About It: This Week's Picks
1. "David Lynch: The Art Life" Documentary An intimate and fascinating look at the life of the brilliant filmmaker and artist David Lynch will premiere at next month's London Film Festival. The documentary, called "David Lynch: The Art Life...
DESIGN
Test Drive: All-New 2015 Ford F-150
Until just a few days ago, the only people to have driven the all-new 2015 Ford F-150 were employees and select dealers of the storied American automaker. In fact, few outside of Detroit had even laid eyes on the truck. This fact helped make sense...
CULTURE
Horn Please: The Decorated Trucks of India
From the mountainous city of Leh in the north to the palm tree-lined tourist-haven of Kerala in the south, India is a vast nation of rich diversity—whether it's landscape, language, food or even automobiles. The country's intricate and ever-growing...
DESIGN
Filson + AEV
The revitalization of US manufacturing in recent years has led to a boom in high quality, proudly American-made products. Heritage brands like Seattle-based Filson have been making handmade products since 1897, meanwhile relative newcomers like Detroit...
DESIGN
GMC Trailering Academy
Earlier this summer GMC invited us out to Santa Barbara, CA for a unique adventure. We arrived at an airfield housing Cary Grant's old plane and were met by a gleaming fleet of Airstream trailers. The goal for the day was to latch an Airstream onto...
DESIGN
Interview: Ford Atlas Designers Gordon Platto and Aileen Barraza
We've admired the 2013 Ford Atlas Concept truck since its debut at Detroit's 2013 North American International Auto Show earlier this year. The Atlas makes a big statement about design, capability, fuel efficiency and technology that's certain to...
DESIGN
Cool Hunting Video Presents: ICON Bronco
For our latest video, the third to premiere at the 99% Conference last week, we drove through the desolate corridor of I-5 to the outskirts of Los Angeles to visit ICON, California's premiere builder of custom trucks. Newest in the line-up, the ICON...