COOL HUNTING /
SWEDEN

Sweden

FOOD-DRINK
Det Lilla Köksbryggeriet: The Little Kitchen Brewery
Craft beers are well and truly taking over the bar scene in the US and Europe, as an ever-growing number of microbreweries continue to educate and delight people with unusual lagers, ales and porters. But for the true beer connoisseur, it might be...
DESIGN
Volvo's Vision 2020: The Road to Safety
Automakers face countless challenges when setting the goals they want their cars to achieve. Balancing interests between emissions, power, luxury, style and safety all weigh heavy in the minds of decision-makers. While some brands have a reputation...
DESIGN
A World First in Safety: AstaZero
Sweden is home to a rich design history where the principle that form follows function is felt in everything from fashion to public transportation. A key focus of the Swedish auto industry—spearheaded by Volvo—and indeed the country as a whole, is...
STYLE
Discover New Designers at Tictail's Holiday Pop-Up
For most well-meaning shoppers, finding the right gift is a challenge—let alone chancing upon something that's truly unique. Sourcing products from independent designers and brands around the world, Stockholm-based web commerce platform Tictail opened...
DESIGN
Form Us With Love for IKEA
Stockholm's Form Us With Love—while being one of the most established of design companies in the Scandinavian design landscape—is still very young compared to its peers, being founded in 2005. Yet its reputation as one of the most reliably creative...
DESIGN
Oppermann's Newest Surfaces Collection
Oppermann was founded in 2012 by brothers Mattis and Niklas Opperman, both young upstarts at just 25 and 26 respectively. Opting to completely cut out the conventional distribution and physical outlet model of the fashion world, the leather goods...
DESIGN
LELO's Luna Smart Bead Pelvic Workout
Sweden's sex toy design company LELO has built a reputation for two things: well-designed, intelligent adult toys and accumulating valuable data on how people prefer pleasure. Their latest offering, the Luna Smart Bead blends both of those pillars...
DESIGN
Carhartt WIP + Polar Skate Co.
Increasingly, skateboarding is no longer defined by the palm trees and 70-degree weather of sunny Southern California. The contemporary skateboarding narrative is becoming more and more defined outside of the Golden State, especially in NYC, London...
TRAVEL
Stay Dry Head-to-Toe with Didriksons Rain Set
If spending some time in the outdoors is in your travel plans, rain gear is essential. Without overwhelming your pack, the Rain Set (available in multiple colors for men, women and kids) from Didriksons is the ticket to lasting dryness and comfort...
TRAVEL
Tentipi Shelters
A basic need like shelter is often best met by a simple design. Enter the nordic vibes of Tentipi, a Swedish tent company inspired by the nomadic, indigenous Sámi people's katas—structures that can withstand the worst weather the Arctic can muster...
CULTURE
New York på Dalsländska Exhibition
As a designer, John-Michael Ekeblad has long been interested in repurposing and recycling materials from the deteriorating urban landscape. Whether in his native Sweden or adopted home of NYC, Ekeblad finds nostalgia in such rubble, yearning to connect...
DESIGN
The Last Spruce Tannery: Sweden's Böle
Despite a recent resurgence in craftsmanship, some of the old methods are simply dying out. Tanning leather is among the oldest crafts, with the first evidence of the profession dating back several thousand years. Today, the traditional European...
CULTURE
Photographer Arvida Byström on Selfies and Gender Identity
Two years ago, Swedish artist Arvida Byström grew tired of the lack of jobs and places to live in her native Stockholm and left for London. Since then, she’s put on shows at her own gallery Gal in Limehouse, East London, and worked on a number...
STYLE
Gram Shoes, Stockholm
Swedish footwear label, Gram has been quietly yet persistently gathering a cult following since its arrival in 2005. It's the creative outlet of designer Hong Kong-based Alexis Holm, Johan Larsson and their cohort, Anna Stenvi. The shoes themselves...
TECH
Tinitell
Today, Kickstarter sees the launch of yet another clever product: Tinitell is the world's smallest mobile phone designed specifically for kids. Yet this piece of Swedish innovation could easily find its way onto the wrists of adults too, given its...
DESIGN
Bravur Watches
Bravur is a watch company formed by two friends—Magnus Svensson and Johan Sahlin—in 2011. The brand exists today purely because the duo couldn't find what they were looking for in the market as it existed; so they invented it. Thankfully, the pair...
CULTURE
Darkness & Light: Contemporary Nordic Photography
by Laura Feinstein Nordic countries aren’t known for their mild climates. Whether it’s the near-mythic winter darkness of the Scandinavian “polar night," or the periods of 24-hour light that characterize the Midnight Sun, this is a region of stark...
DESIGN
Volvo's Inflatable Car-Seat Concept
There's no denying that the past 12 months have seen Volvo shake its former stereotype as a reflection of Sweden itself (safe, reliable, unremarkable perhaps) and replace it with a whole new appearance; one that now reflects Sweden's intangible coolness...
FOOD-DRINK
Charged: Magnus Nilsson of Fäviken
The first signs of spring are just starting to show in the low mountains of the Jämtland region of Sweden (600 kilometers northwest of Stockholm) and the stores of preserved wild grasses, cured calf liver and other uniquely Scandinavian delicacies...
CULTURE
The New Heroes & Pioneers
Art books should have a certain allure, one that makes you want to open its cover and discover the story within. Many of the major book publishers, however, have found themselves in a rut. The same big name artists—both deceased and living—make regular...
DESIGN
Ass Savers
It's no secret that cyclists are particularly sensitive to the aesthetics of their rides—whether it's a tried and true steel frame commuter or a state-of-the-art carbon fiber racer—yet adding anything to distract from the bike's original form is...
DESIGN
Claesson Koivisto Rune for Offecct Lab: The Modena Chair
Launched in 2013, Tibro, Sweden-based Offecct Lab released its inaugural piece, the Cape chair by Nendo, garnering many an admirer. This year, it steps up its intentions with a brace of new offerings, including the Modena office chair by the prolifically...
DESIGN
Test Drive: 2015 Volvo V60
For fans of Scandinavian automotive engineering, the past few years have been rocky to say the least—with Volvo's future uncertain after ownership changes and Saab declaring bankruptcy and ceasing production. Recently however the Swedish auto industry...
FOOD-DRINK
Da Matteo, Sweden
It might be a surprise to hear that Scandinavia consumes more coffee per capita than any other region in the world. On a recent trip to Sweden's second largest city, Gothenburg—a cultural mosaic port city on the country's (relatively) balmy southern...
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