DCA Design's Optic Augmented Reality Cyclist Helmet
Snap judgments play a heavy role in the world of cycling. And now, Warwickshire, UK—based agency DCA Design has a proposal to give cyclists even more necessary information to make decisions quickly and safely. Their proposal for Optic, the winner of...
Smith Optics Archive Collection
In 1965 Robert Smith—an orthodontist by day and hardcore skier whenever he could get out of the office—changed the goggle game forever when he invented the first double-paned, foam-insulated lens. His new lens protected the inner layer from cold...