COOL HUNTING /
OLYMPICS

Olympics

CULTURE
Nowness In Residence: Rolf Sachs
For their first venture in a new series exploring the intimate side of a designer's life, Nowness takes a look at the alpine-obsessed artist Rolf Sachs and his Olympic Stadium-turned-holiday home in St. Moritz. The dynamic London-based designer...
TECH
Cadillac ATS vs. the World
Debuting during the 2012 Olympics, the "Cadillac ATS vs. the World" campaign was one of the standout ad spots of the international broadcast. The ATS is Cadillac's entry-level luxury sedan, meant to compete in a market dominated by European manufacturers...
TECH
Olympic Photography
Capturing the sport of this year's Olympics is a corps of skilled photographers. Though the iPhone has proven an impressive tool for following the action, these lensmen and women transcend the everyday spectator's capabilities with some unconventional...
TRAVEL
Global Feast
The Olympics opening ceremonies are nearly upon London, and as the city makes its final preparations to host the world for the games, many creative projects are popping up around town to celebrate the event. Taking the international spirit of the...
DESIGN
Nike Pro TurboSpeed
Nike's latest take on the track and field uniform could be easily equated to the perfect waiter—at your service but, at the same time, so seamless in execution it seems invisible, so you can focus on what's before you. The culmination of 12...
FOOD-DRINK
Eat London 2
In the lead-up to the Olympic games in London this summer, a superlatively comprehensive guide to the best of the city's food has just landed. Eat London 2 revamps the original 2007 edition with a new and updated array, taking the reader through...
STYLE
Shred Optics
While many try to imitate the exemplary ski style of Olympic gold medalist Ted Ligety, his panache off the slopes is also noteworthy and even more easily attainable. Shred Optics—Ligety's line of sunglasses, goggles and helmets—are engineered...
CULTURE
Nancie Battaglia: In Motion
Winter Games vet and prolific photojournalist Nancie Battaglia has been documenting Olympians since 1980 when they came to compete in her adopted town of Lake Placid. The resulting collection of photos currently makes up the current show "... in motion...
STYLE
Four Female Olympic Hopefuls
With the 2010 Winter Olympics in Vancouver just a little over four months out, Nike brought a group of journalists last week to the gleaming Canadian city to check out their female athletes' intensive training as they prep for possible Olympic...
CULTURE
Tronic: Samsung Olympic Video
by Tamara Warren Set against a clean white backdrop, a running blue figure pumps its arms wildly. The athlete shatters into geometric pieces that morph into the figure of an equestrian, a dribbling basketball player, then a cellular phone, until...
CULTURE
Addictive TV: Olympics 2008 Remix
by Kyle Small Tired of all the Olympic controversy? Want to maybe see the games in a new, refreshing way? Well, this might be your chance. World famous London-based VJs Addictive TV are remixing the upcoming Olympic Games for live TV. For an Austrian...
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