COOL HUNTING /
MENSWEAR

Menswear

STYLE
Don't Hug Me I'm Scared + Lazy Oaf
Yellow Guy, Red Guy and Duck Guy: the adorable, innocuous-looking puppets of the darkly humorous original series "Don't Hug Me I'm Scared" have become YouTube stars by taking viewers on unexpected "educational" journeys that go awry—involving bloody...
STYLE
Hayley Elsaesser SS16: Carnival of Curiosity
Canadian designer Hayley Elsaesser knows how to have fun. In past seasons of her eponymous label (there are only a few, as she just graduated in 2012) you can spot Magic 8 Balls wearing cowboy hats, sunglasses "oozing" slime, unisex neon camo overalls...
DESIGN
CB2 + The Hill-Side Home Goods Collection
Slip on one of The Hill-Side’s striped selvedge shirts or jacquard camo neckties and it’s not difficult to imagine yourself basking in an apartment outfitted with the same fashion-forward fabrics. Thanks to a new collaboration between the brand and...
CLOTHING_ACCESSORIES
Twill Stand Collar Shirt
Named for its love of all things indigo, Blue Blue Japan excels at designing simple, quality garments that have been enriched by the deep, dark hue. Their Twill Stand Collar shirt features mother of pearl buttons, a band collar and is a slim fit made...
STYLE
Customized Made-in-USA Shirts by Ratio
Off-the-rack is so passé. Denver-based Ratio Clothing offers quality custom-made shirts at a fair price, all the while keeping manufacturing in a North Carolina factory—a union shop where employees earn a living wage. Fill out a brief survey to...
STYLE
The Hill-Side's First Brick-and-Mortar Store
Brooklyn-based brand The Hill-Side is capping off a stellar year in 2015 with the opening of its very first brick-and-mortar store. The new space is the latest evolution of the Japan-inspired label, which first caught our eye with their animated GIF...
DESIGN
Factory Visit: Cotonificio Albini, Albino
Visiting the Albini Group—a glorious Italian enterprise that specializes in fabrics for shirting—is an experience of contrast. It's a facility that feels futuristic, while remaining in the tradition of its deep history. It's a busy, mechanical factory...
CLOTHING_ACCESSORIES
LIMITED_EDITION
8882 Indigo Portage Moc Boot
This season, Minnesota-based Red Wing offers its now-iconic Classic Moc Toe style in a head-turning, limited edition Indigo Portage leather—that only looks better as it fades with wear. A lightweight white crepe sole, triple stitching, Goodyear welt...
STYLE
Snow Peak FW15: Camp, Dwell, Transit
While Snow Peak has been making high quality outdoor gear for more than fifty years, the Japanese brand is still pretty new at apparel. In fact, their first clothing collection debuted only last fall. Snow Peak really hits its stride, however...
STYLE
Three Picks From Nau's F/W 2015 Collection
Winter is coming—at least, for those in the Northern Hemisphere. But there's no need to spiral into panic if your closet is prepped with technical-forward pieces that can challenge the cold without sacrificing style. And Portland-based Nau's latest...
STYLE
Studio 189's SS16 Collection
Co-founded in 2013 by actress Rosario Dawson and former Bottega Veneta associate communications director Abrima Erwiah, Studio 189 isn't just an emerging fashion brand started by two longtime friends. It's a movement creating opportunities in a place...
STYLE
Totokaelo Opens in Soho, NYC
It's rewarding to be able to grow alongside a brand you love and follow its evolution. And as longtime Totokaelo fans, we've observed the thoughtful fashion purveyors develop and extend their philosophy far beyond the doors of their original brick...
STYLE
Bold, Graphic Swimwear from Orlebar Brown and Marcello Morandini
With the amount of mileage many men get out of their swimsuits in the summer months, it only makes sense when adding to the rotation to pick one that's top quality and of lasting style. That's exactly what defines the new Orlebar Brown + Marcello...
STYLE
Soxfords' Charming Sock + Tie Pairings
Two years ago, we fell for Soxfords' unconventionally patterned dress socks. Founder Ryan Kent struck a chord with those looking to punch up the personality in their outfits, in an entirely acceptable way. Earlier this year, Soxfords debuted 100...
STYLE
A New Classy Men's Sneaker from Axel Arigato
Operating out of Sweden, Axel Arigato launched in July 2014 with a unique idea: introduce a new men's shoe design each week, rather than follow traditional seasons with a set collection. Their direct-to-consumer approach makes premium materials like...
STYLE
New Albion Sports
Born out of a group email chain dedicated to the NBA (which is 30,000 emails deep, so far) is the new label and sports website, New Albion. Created by four friends—Marc Hendrick, Alex Vitlin, Felix Chan and James Wright—who are located across LA...
STYLE
Seven Ways to Wear Pineapples
The weather in NYC has been teasing a taste of summer lately, and with it comes an appetite for the sweet and tropical. Lasting much longer than a piña colada are these classy ways to wear your love for pineapple, without feeling like you've dressed...
STYLE
The Buttery Store
by Zoë Sanders The English seaside town of Leigh-on-Sea is home to a menswear store doing things differently. Having first launched online in May 2011, The Buttery Store opened its brick-and-mortar premises in this small town 35 miles east of London...
CLOTHING_ACCESSORIES
Handmade Pajamas
For those who have been wearing the same T-shirt to bed for the past few years, upgrade your sleep style with these handmade pajamas from young Istanbul collective Poplin Homewear. With a focus on lightweight, pure fabrics—like sheer voile—many of...
STYLE
Internet-Inspired Clothing by Brisbane's House of Cards
With past collections like the Japanese pop culture-inspired "Yatta" and the '90s-doused "The Waisted Years," Brisbane-based independent fashion label House of Cards goes all out each season with thematic collections full of creative statement pieces...
CULTURE
Manufacturing Renaissance Pop-Up Book
Once upon a time, there was young tailor who decided to move from Naples to Soragna, a small town in the north of Italy. Thanks to his skill and passion, the tailor's little workshop grew and eventually became a factory capable of making beautiful...
STYLE
Five Four + Marvel Collection
Some comic book apparel can end up juvenile, but the new Five Four collaboration with Marvel is anything but. In celebration of the impending release of Avengers: Age of Ultron, the Five Four subscription menswear service finds subtlety in the...
STYLE
Aztech Mountain's Team Reversible Fleece
The changing of seasons means recalibrating daily wardrobe essentials. While those akin to flexing their fashion muscles welcome the cooler temperatures of fall, spring is often another story. Here in NYC, spring is the time when temperatures rise...
CLOTHING_ACCESSORIES
Shaw Technical Jacket
Swimwear brand Onia is gradually dipping its toes into everyday apparel—and their Shaw Technical Jacket checks all the boxes. Made from the same high-performing fabric as their swim shorts, the cotton-nylon jacket is lined with sturdy but soft mesh...
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