COOL HUNTING /
MAGIC

Magic

TRAVEL
Cool Hunting Video: A Tour Of New York City's Rarities
When thinking about our video series inspired by The Macallan Rare Cask, we started speaking about some other rare treasures that we love, many of them in our hometown of NYC. For our final video in the series we visited a number of special spots...
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Best of CH 2014: Cool Hunting Video
Cuddling up with friends and family to watch some home videos is a classic holiday pastime, and the CH family can't help but get nostalgic by revisiting some of our own greatest videos this year. With camera in tow, the CH video team had the fortunate...
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Gem Rings
Simple in composition but beautifully complex up close, Gem Rings by Legier + Livaudais present vibrant stones in substantial settings. They're more than just pretty: gems like the sustainably farmed, striped Red Abalone is said to evoke harmony and...
CULTURE
Cool Hunting Video: Art of Cardistry
For the third video in our Lincoln Hello Again Series we traveled to Los Angeles, CA to spend a few days with Dan and Dave Buck, twin brothers with a shared passion for magic. Interested in illusion from a young age, the pair are not typical performers...
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The Ultimate Deck
A bewitching collaboration between branding agency Stranger & Stranger and renowned magicians Dan and Dave, the Ultimate Deck is a set of 54 playing cards a year in the making. Each card in the deck features a custom illustration that relates to...
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Marseilles Tarot
Crafted in the fashion of the traditional Tarot de Marseille, this handcrafted 22-card deck is a labor of love by Russian artist Alexander Andreev. Rendered in watercolor, these silver-edged, gilded cards mimic the magical tarot decks of the Middle...
DESIGN
Conjuring Arts Playing Cards
We visited Bill Kalush last year and learned about the Conjuring Arts Research Center—his hidden library of rare texts and artifacts related to the history of magic. The center is also a community hub for the occult, publishing the biannual...
CULTURE
Scarlett Hooft Graafland
Dutch artist Scarlett Hooft Graafland chooses to produce work in remote locations where the inhabitants have been forced to adapt to the natural conditions rather than the other way around. For her it is not about being where only very few people...
DESIGN
Four Innovations in the 2013 Mercedes Benz SL
On a recent California tour with Mercedes-Benz I stopped by their Design Center in Carlsbad to preview the all new 2013 SL. At first glance the the completely redeveloped SL's aesthetic is both pleasing to the eye and the touch. The superlative...
CULTURE
Cool Hunting Video Presents: The Conjuring Arts Research Center
by Greg Mitnick Nestled in a hidden location in midtown Manhattan, the Counjuring Arts Research Center is ground zero for illusionists and historians alike. The Center provides a range of services, publishes scholarly journals, and teaches hospital...