MINI Unveils Superleggera Vision Concept
On the eve of the Concorso d’Eleganza Villa d’Este on Lake Como in Italy, MINI unveiled its Superleggera Vision, the first formal collaboration between the brand that loves to motor and the legendary Italian coach-building firm Touring Superleggera...
Test Drive: 2014 Mini Cooper Hardtop
by Davis Adams “These bright colors are so hard to manufacture, and we didn’t want a trendy yellow," explains Annette Baumeister, leader of the color and trim engineering team at Mini's Munich office. She’s particularly proud of the Volcanic Orange...
Melbourne Furniture Project by Sigurd Larsen
by Ikechukwu Onyewuenyi When MINI Australia tapped Berlin-based Sigurd Larsen to exhibit furniture as part of their temporary concept space, little did they know the Danish-born architect would translate his wanderlust memories of Australia's deserts...
Test Drive: Mini Paceman
Driving a Mini Cooper is like driving a go-kart from the future, and quite possibly one that was designed by inhabitants of the moon. As we whipped around the one-lane road in the mountains comprising idyllic Ponce, Puerto Rico, it became immediately...
Mini Umbrella
Marimekko's floral prints and bold patterns brighten up the dreariest of days. The famed Finnish brand's mini umbrella in their signature Unikko print will keep you dry while neatly fitting into a small bag or purse when not in use.
Mini Photo Box
For the next two weeks people passing through Berlin's Kurfürstendamm shopping boulevard will notice a giant campaign from Mini, telling them "It's Personal." The BMW offshoot is hitting Germany's capital with an interactive Photo Box, a booth...
Mini Rocketman
Making a good thing better is hard enough, but making a small thing smaller may be even trickier. Mini invited us to see how they did both when yesterday in Milan they unveiled their new concept car Rocketman, a forward-thinking ride with features...