COOL HUNTING /
JEANS

Jeans

STYLE
Gamine Co. Workwear Jeans for Women
While there's been a boom in the raw selvedge denim market recently, there are still very limited style options for women—particularly those whose jobs ask a lot of their jeans. When Taylor Johnston, a horticulturist at New England's treasured Isabella...
STYLE
Light Wash Denim Done Right
All images of Britney and JT's infamous denim-on-denim outfits and Zack Morris references aside, light-wash denim is in vogue yet again—though this time around it's simply more about easy summer style. While last spring saw some solid stonewash offerings...
STYLE
Baldwin Denim Women's Collection
When Baldwin Denim opened a new store in their home base of Kansas City last year, the brand quietly soft launched a women's collection which they showcased in-store. Ever since, we've been eagerly waiting to see how their low-key, comfortable yet...
STYLE
Raleigh Workshop's Certified Organic Cotton Project
By now one would think all great ideas have already been considered and executed in the world of denim. With this in mind, sometimes the best way to take a step forward in a saturated market is to revisit the most basic question of all. For Raleigh...
STYLE
Parke Active Denim
After funding their first selvedge denim jeans with a successful Kickstarter campaign in early 2013, NYC-based Parke is at it again with a more innovative idea in mind: A pair of raw denim jeans woven with one percent elastane for enough stretch...
DESIGN
Baldwin Denim in Kansas City
Baldwin Denim has opened its very first store that showcases both their men's and women's collections. Located in central Kansas City, it's the brand's first physical expansion since their brick-and-mortar flagship selling just men's attire. Baldwin...
STYLE
3sixteen + Thomas Hooper, the Decade Collection
In the fast-paced world of fashion, brands come and go with the seasons. NYC-based 3sixteen is one label that continues to stand strong with its commitment to craftsmanship and quality. Specializing in denim, 3sixteen is celebrating its 10-year...
STYLE
Levi's Vintage Clothing and Made & Crafted Fall 2013
While we're enjoying the warm weather here in NYC, we've been thinking about fall fashion since seeing the heavily textured FW13 collections for Levi's sub-brands Levi's Made & Crafted and Levi's Vintage Clothing earlier this past spring. And now...
CULTURE
Levi's 501 Interpretations
No matter your preference for denim—be it raw selvedge or dad jeans—it's impossible to ignore the classics. And nobody knows this better than Levi's. To celebrate the 140th anniversary of the 501 jeans—which made their debut in 1873—Levi's will...
STYLE
Indigofera
Mats Andersson, the co-founder of Indigofera says the Swedish denim label, which is embedded in the very roots of the country's jeans history, approaches denim in a different way. He explains that "the basic idea was not to do what everyone else...
DESIGN
Nudie Jeans Recycled Denim Rugs
Following in the footsteps of last spring's limited-edition Post Recycled Dry denim launch, Nudie Jeans is back with another ecologically-minded initiative. This time the Swedish denim brand branches into interiors with a limited run of Post-Consumer...
STYLE
3D Design
Advertorial content: 
 In an industry built on traditionalism and heritage before innovation, G-Star RAW continues to push the envelope with next-generation design. When the company first introduced the Elwood in 1996, the denim world hadn't seen...
STYLE
Levi's® Side Tie Dress
Advertorial Content: Soon-to-be-wed college sweethearts, Michael Tyburski and Perrin Drumm also happen to be Cool Hunting contributors. Michael has directed several of our videos including Minnesota Roller Girls, Brimfield Antique Fair and Bristol...
STYLE
Jacob Davis
Born in Riga, Latvia in 1831, Jacob Youphes changed his name to Jacob Davis when he moved to the US in 1854. After series of his businesses failed, Davis, a tailor, reverted to his original skills to make ends meet. A prophetic meeting with a customer...
STYLE
Levi's® Commuter Series
Advertorial Content: Soon-to-be-wed college sweethearts Michael Tyburski and Perrin Drumm also happen to be Cool Hunting contributors. Michael has directed several of our videos including Minnesota Roller Girls, Brimfield Antique Fair and Bristol...
DESIGN
I AM NOT A VIRGIN
As the name implies, I AM NOT A VIRGIN uses recycled—non virgin—materials to produce their jeans and T-shirts. Now nearly four years into the business, founder Peter Heron is reaching out to his audience with a Kickstarter to keep...
STYLE
3x1 Denim Solution
Scott Morrison's SoHo store 3x1 is a denim-lover's dream, allowing shoppers to create their own pair of bespoke jeans, or customize a limited edition pair from one of their existing patterns. We interviewed Morrison last summer when the store opened...
TECH
Cool Hunting Video Presents: Roy Denim
Hidden on a back street in Oakland, California in an unassuming warehouse lies what may be the pinnacle of denim craftsmanship in the USA. Roy Denim, the second of our videos to premiere at last week's 99% Conference, is actually just one man, Roy...
STYLE
Roy Denim in the Making
Generally considered the arbiter of denim, Self Edge recently took a trip to Greensboro, North Carolina to visit the world's oldest denim mill and document the making of Roy's new denim. Designed from warp to weft by Roy Slaper himself, the custom...
STYLE
Bonobos Premium Denim
Advertorial content: Having built a brand based on better-fitting pants, Bonobos recently sought out to rethink the five-pocket jean. For the Premium Denim collection the brand made sure to incorporate the Bonobos fit—marked by a more tailored...
STYLE
Levi's Commuter Series
Advertorial content: Getting around on a bike comes with its own set of benefits and challenges. One of the primary issues most commuter cyclists face comes from having to change clothes after working up a sweat or riding through the elements...
STYLE
Blue Highway
There's a special level of appreciation for denim in Sweden. Acne, arguably the country's most directional label, began as a project to make a few pairs of jeans for the founders' friends. Fast forward to today and, on top of Acne, there are a host...
STYLE
Nudie Jeans and Barneys New York
Swedish denim purveyors Nudie Jeans will soon stock a short run of just 500 pairs of their straight-leg Slim Jim jean in a unique "Post Recycle Dry" denim at Barneys New York. While the limited-edition style lacks the coveted selvage weft, the raw...
STYLE
Neuw Denim
While selvedge still pretty much rules the conversation in terms of men's jeans, the denim debate for ladies often boils down to rise. From low-riders that create curves but pose muffin top risk, to seemingly-safer high-waisted silhouettes verging...
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