COOL HUNTING /
GAP

Gap

STYLE
GQ for Gap 2013: Going Social
The ubiquity of social media has been a blessing for some, and for others an unwelcome sea change. Love it or hate it, social media and the way people use it is constantly changing, but here to stay. With the advent of social media stars—so-called...
CULTURE
Best of CH 2011: Moments
Since 2003 Cool Hunting has been about finding and sharing stories of creativity and innovation from a broad range of categories. Looking back on our photos from the year I feel very fortunate that we have had so many incredible experiences. What follows...
DESIGN
The Pico Creative Loft
Advertorial content: For the past year, Gap has been designing their 1969 denim line in a former cigar factory on a quiet industrial block in Los Angeles. Known as the Pico Creative Loft, the move from their San Francisco headquarters signals...
STYLE
CH Edition: Maharam
Last but not least in our series of limited-edition collaborations, the Maharam and Cool Hunting hair scrunchie (or Ma-hair-am Scrunchie, as we like to call it) is the upshot of a typical late night at the office when we were sourcing the items for...
DESIGN
CH Edition: Jambox
When the Jawbone team stopped by Cool Hunting a few weeks back to show us their Bluetooth-compatible portable speaker—dubbed the Jambox—naturally we had initial reservations about just how powerful the tiny speaker system could really...
DESIGN
Cool Hunting for Gap
For the 2010 holiday season we're proud to introduce our first-ever pop up store, bringing together products from independent companies based in the New York region. Set in Gap's project space on 5th Avenue, the store is a Cool Hunting production...
STYLE
Gap x 10 Corso Como
Pairing its classic American style with a niche Milanese retailer, Gap is set to launch a European expansion with a shop-in-shop collection at 10 Corso Como this fall. The capsule collection is the work of Gap and American artist Kris Ruhs, who...
STYLE
Gap PRODUCT (RED) Holiday 2006 Preview
We got a sneak peak at Gap's PRODUCT (RED), which launches in October. The clothing and accessories will be co-branded, and 50% of all profits from the sales of (RED) items will be given to The Global Fund to Fight AIDS, Tuberculosis and Malaria...
STYLE
12 Bags for Guys
From tricked-out messengers to a rebirth of the proper satchel, men's bags are experiencing a design evolution and losing their stigma as sitcom fodder. Evolving to accomodate the gadget- (or diaper-) toting needs of the modern male, we've...
STYLE
(RED) Products
Cause-related consumption is on the rise, exemplified by Bono and fellow activist Bobby Shriver's (RED) campaign. They have helped convince companies like American Express, Gap and Converse (with their Giles Deacon-designed All-Stars) to design...